Senior Marketing Executive

About the role

We're looking for a creative, data-driven, and hands-on Senior Marketing Executive to join our fast-growing FMCG team. In this role, you'll work closely with Sales, Product Development, and external partners to execute exciting marketing initiatives across retail, e-commerce, and digital channels while helping bring innovative food products to market.

Key responsibilities

• Plan, execute, and optimize integrated marketing campaigns that support business and brand objectives
• Manage digital marketing channels, ensuring campaigns deliver strong engagement, traffic, and return on investment
• Own and manage the brand's social media presence by engaging with customers, responding to enquiries, and handling customer feedback professionally
• Collaborate with designers and content creators to develop compelling marketing content across digital and offline platforms
• Conduct market research, competitor analysis, and consumer trend monitoring to identify opportunities for business growth
• Work with external creative agencies on packaging designs, promotional materials (POSM), and marketing collateral
• Partner closely with the Sales and Key Account teams to execute trade marketing initiatives, promotional campaigns, and product launches
• Monitor campaign performance, analyze marketing data, and provide actionable insights to improve future campaigns
• Coordinate cross-functional teams to ensure smooth execution of new product development and launches
• Plan, manage, and monitor marketing budgets effectively to maximize campaign performance

About you

• Bachelor's Degree in Marketing, Business, Mass Communication, or a related discipline
• 3–5 years of experience in Marketing, Brand Management, or Trade Marketing, preferably within the FMCG or Food Manufacturing industry
• Strong understanding of digital marketing, social media management, and campaign execution
• Comfortable working with marketing analytics, data, and performance metrics
• Experience managing marketing campaigns from planning through execution and evaluation
• Excellent communication, presentation, and stakeholder management skills
• Creative, innovative, and passionate about building brands
• Highly organized with strong project management and multitasking abilities
• Proactive, action-oriented, and adaptable in a dynamic business environment