Senior Marketing Executive

Ai-CHA is looking for a strategic and hands-on Senior Social Media Executive to own our social media presence end-to-end. This role blends creative content leadership with data-driven decision-making — you'll shape brand voice, drive audience growth, manage paid campaigns, and turn insights into action across all major platforms. We are open for 2 positions for both senior and supervisor role.

Key Responsibilities

1. Strategy & Planning

• Develop, implement, and manage a social media strategy aligned with overall business and marketing goals.
• Lead the social media growth strategy, identifying opportunities to expand reach, engagement, and community loyalty.
• Plan and oversee the content calendar, ensuring all posts are high-quality, timely, on-brand, and platform-optimized.

2. Platform Management

• Lead day-to-day operations across all social platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, and emerging channels).
• Engage followers through trend-savvy, culturally relevant, and community-driven content.
• Manage community engagement — responding to comments, messages, and mentions in a timely, on-brand manner.

3. Content Collaboration

• Collaborate closely with content creators, designers, and video editors to produce engaging multimedia content (reels, shorts, carousels, live sessions, etc.).
• Partner with R&D and operations teams to plan and execute content for product launches, seasonal campaigns, and brand initiatives.
• Ensure brand consistency (tone, visuals, messaging) across all touchpoints.

4. Paid Media & Performance

• Manage paid social campaigns, including budget allocation, audience targeting, A/B testing, and performance optimization.
• Monitor, analyze, and report on KPIs and social media metrics (engagement, reach, conversion, ROI, follower growth, etc.).
• Translate data into actionable recommendations to continuously improve performance.

5. Trends & Partnerships

• Stay current on platform algorithm updates, emerging social trends, tools, and technologies (including AI-driven content tools).
• Monitor competitor activity and digital trends to keep the brand relevant and ahead of the curve.
• Lead influencer collaborations, partnerships, and brand ambassador programs from outreach to execution.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, or related field.
• 3–5 years of proven experience in social media management, preferably in a senior or strategic role, preferably in F&B, retail, or lifestyle sectors
• Skilled in content planning, performance analysis, and social media storytelling
• Creative, results-oriented, and hands-on with campaign execution
• Bonus: Familiar with Canva, CapCut, or other content creation tools
• Proficiency in Chinese is an advantage (for managing content on Chinese-speaking platforms)
• Creative mindset with the ability to interpret data and adjust strategies accordingly.