Senior Marketing Executive

Job Responsibility：

• Develop and execute integrated marketing campaigns to drive brand awareness, consideration and sales conversion in the Hong Kong market, leveraging consumer insights and market trends.

• Drive campaign planning and execution across digital and offline retail channels, including performance marketing, social media, KOL/influencer strategy, and creative development of key campaign messages and visuals.

• Collaborate closely with internal design teams and external agencies to lead the development of paid advertisements and POSM, crafting compelling key messages and overseeing visual execution. Ensure timely delivery of ATL, BTL, CRM, and digital assets that align with the brand image and campaign objectives.

• Support trade marketing activities, including sales event planning and on-site execution.

• Assist in post-campaign/event reporting and ROI analysis to optimize future marketing efforts.

• Provide support to the Manager on SKU performance analysis and business insights.

• Work hand-in-hand with retail and operations teams, as well as internal departments, to ensure smooth execution of marketing campaigns and events.

• Handle partnership and sponsorship enquiries, consolidate details, and facilitate internal approvals.

• Craft consumer-centric communication strategies to enhance retention and conversion, supporting CRM initiatives and loyalty-building programs

Job Requirements：

• Bachelor’s Degree in marketing or related discipline
• 5 years trade/ retail marketing experience in FMCG industries, preferably from Healthcare/Medical etc
• Good communication skills and people management skills to work effectively among related parties
• Strong analytical mindset and good numerical sense
• Strong problem-solving skills and able to proactive look for solutions that can bring business results
• Be a self-starter, a highly motivated person able to work in a fast-paced environment.
• Excellent spoken Cantonese, Mandarin & English
• Proficiency in Microsoft Words, Excel, PowerPoint and AI application
• Candidates with more experience will be considered as Assistant Marketing Manager

Interested parties please send your full resume with expected salary and availability by mail or by clicking “Apply Now”

We offer an attractive remuneration package, benefits and career advancement opportunities. Interested parties please send your full resume with expected salary and availability by mail or email to:

Human Resources Department
5/F, Suite C, D2 Place TWO, 15 Cheung Shun St., Kowloon

Applicants not hearing from us within 8 weeks may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed upon completion of the selection process.

(Personal data collected will be treated as strictly confidential and used only for recruitment purpose.)

For more information, please visit our website at catalo.com