Senior Marketing Executive (Premium Segment)

The job:

• Support the implementation of branding and marketing plans for the Group's Affordable Premium brands (sen-ryo, Izakaya) ensuring alignment with business objectives, brand positioning, and customer experience standards.
• Execute marketing campaigns and customer engagement initiatives to strengthen brand equity and customer loyalty.
• Support media events, partnership activations and store openings as required.
• Manage the development and production of marketing materials and collaterals, including menus, POSM, signage, digital assets, and in-store communication materials, ensuring consistency with brand standards.
• Conduct pre- and post-campaign analysis to evaluate marketing effectiveness, customer response, and product performance, and identify growth opportunities.
• Collaborate with external partners, including agencies, designers, photographers, influencers, and printing vendors, to deliver high-quality marketing executions.
• Work closely with the CRM team to drive membership acquisition, customer retention, and loyalty programme engagement.
• Update and maintain digital platforms, including websites and social media channels, to ensure timely communication of promotions, seasonal offerings, and brand messages.
• Develop, proofread, and localize marketing communications, promotional materials, and menus in both English and Chinese to ensure accuracy and quality.
• Perform other ad hoc duties as assigned.

What you will need:

• Bachelor's Degree in Marketing, Business Administration, Communications, or related disciplines.
• Minimum 3 years of marketing experience, preferably in F&B, hospitality, retail, lifestyle, or consumer brands.
• Strong understanding of consumer marketing, customer experience, and brand building.
• Excellent written and verbal communication skills in English and Chinese.
• Ability to manage multiple projects simultaneously and work under tight timelines.
• Strong interpersonal and stakeholder management skills with a collaborative working style.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint, and Chinese Word Processing.
• Less experience but passionate at F&B will also be considered.

Interested parties please apply with full resume, state current and expected salaries.