Senior Marketing Manager

We’re looking for a hands-on, creative Senior Marketing Manager to help launch and scale our Darkstores vertical in a new Southeast Asian market.
This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you.

Department Growth Businesses Employment Type Full Time Location Malaysia Address Kuala Lumpur, Federal Territory of Kuala Lumpur Workplace type Hybrid Requisition ID6712

Key Responsibilities

• Launch and grow the Darkstores vertical in a new market — from early tests to scalable marketing activities
• Drive end-to-end marketing campaigns: from insights and concepts to execution, optimization, and performance tracking
• Work closely with Product to shape in-app placements, messages, and user flows
• Collaborate with CRM teams to design mechanics, communication strategies, and high-impact user journeys
• Develop offline and on-ground branding initiatives (couriers, packaging, local activations) and ensure strong real-world execution
• Partner with local teams to deeply understand user needs and adapt communications to local culture
• Track performance, run experiments, and iterate fast based on data and insights
• Bring fresh creative approaches and help define the brand’s presence in the market

Qualifications

• Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces
• Strong hands-on execution skills across multiple channels (digital, CRM, in-app, offline)
• Experience working with or promoting products in Southeast Asian markets is a strong plus
• Experience working in a matrix, cross-functional environment (with Product, CRM, Analytics, Ops, Local teams, etc.)
• Ability to work in ambiguity, set structure from scratch, and move fast
• Data-driven mindset with a creative edge
• Strong communication skills and comfort working cross-functionally
• Fluent English

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.

About inDrive

inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.

Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs.

Ready to ignite your inner drive?