Senior Marketing Manager

Who you are

• If you are a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior decision-makers in retail, wholesale, and manufacturing industries, this role is for you
• 5+ years of experience in B2B field and event marketing, preferably in technology, supply chain software, or enterprise SaaS
• Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration
• Experience working closely with sales and business development teams to align marketing initiatives with revenue goals
• A strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration
• Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously
• Excellent written and verbal communication skills with experience developing marketing content for executive audiences
• Fluent in German and English
• A results-driven, self-motivated mindset with a passion for creating measurable business impact
• A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in EMEA
• Preferably experience within the Manufacturing industry

What the job involves

• We’re looking for an experienced (Senior) Marketing Manager to take ownership of various field marketing projects across Europe and with a specific focus on the DACH region
• In this role, you will be responsible for executing strategic marketing initiatives that drive demand generation, strengthen partnerships, and accelerate sales opportunities
• You’ll work closely with the Field Marketing, Sales, Business Development, and Customer Success teams to develop and implement localized marketing strategies that align with our key industry verticals and buyer personas
• This role offers the opportunity to shape and execute key components of our EMEA go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns
• Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences
• Oversee the event calendar and execution of regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development
• Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement
• Drive marketing and promotional strategies around RELEX Live events across EMEA, ensuring alignment with pipeline goals and industry engagement
• Own and develop co-marketing initiatives with partners, media, and associations with joint value propositions incl. events, webinars, campaigns, and content syndication
• Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals
• Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings
• Partner with our solution experts, ABM, Global Campaigns, and Brand & Creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.) tailored to our target sectors
• Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation
• Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies
• Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies
• Provide data-driven insights to inform marketing decisions and improve ROI on event investments

Benefits

• Hybrid, office and fully remote options (hybrid and office as standard)
• Health Insurance, Occupational Health Services and Employee Assistance Programme
• Modern offices with free snacks, drinks and a warm welcome for dogs
• Two paid charity days every year for volunteering
• An annual bonus
• Two paid team days every year