Senior Marketing Manager

Role Overview

This individual is a highly organized and proactive Marketing Manager to support the execution of regional marketing activities and global campaign activation . Should demonstrate an ROI mindset on marketing initiatives, targeting specific metrics such as an improved brand awareness of Vistra / increased lead generation / Net Revenue Retention (NRR) or improvements to the conversion of opportunities.

Also utilizes storytelling skills and creative intelligence that delivers differentiation in a content-rich multi-channel environment.

This role works closely with the Regional Head of Marketing and/or the Regional Marketing Director to ensure smooth delivery of campaigns, events, and marketing initiatives within the region. You will play a key role in coordinating logistics, managing assets, and supporting day-to-day marketing operations.

This is an excellent opportunity for someone with a strong attention to detail and learning mindset , looking to grow within a global marketing organization .

Key Responsibilities

Campaign & Activity Coordination

• Support execution of global campaigns at the regional level
• Drive demand generation (online and offline) by collaborating with marketing teams and local and regional business leads
• Coordinate timelines, deliverables, and internal communications for marketing activities
• Assist in adapting global materials for regional use

Event & Client Engagement Support

• Coordinate logistics for regional events, webinars, and client engagements
• Support both marketing-led and sales-led activities
• Ensure high-quality and consistent experience for clients and prospects

Marketing Asset Management

• Organize and maintain regional marketing materials and collateral
• Ensure assets are up-to-date, properly stored, and accessible to local teams
• Support distribution of materials across sales and marketing stakeholders

Operational & Administrative Support

• Assist with campaign setup and tracking in HubSpot
• Support reporting and tracking of regional marketing activities
• Help manage internal processes to ensure efficient execution

Budget & Vendor Coordination

• Support budget tracking and reconciliation for regional marketing activities
• Coordinate with vendors and support invoice processing
• Ensure timely and accurate documentation of expenses

Team Support & Development

• Provide day-to-day support to the Regional Head of Marketing and/or Marketing Director
• Collaborate with global marketing and product marketing teams as needed
• Build foundational knowledge of solutions, ICP, and marketing processes

Key Requirements

• 5+ years of experience in marketing, marketing planning, events, campaign execution, or related marketing roles
• Strong knowledge of the China market, with a solid understanding of market trends and demand generation across online and offline channels
• Ability to manage multiple tasks and deadlines effectively
• Familiarity with HubSpot or similar tools preferred
• Have knowledge of webinar planning and execution , including experience using executing webinars and able to use the webinar tools such as Zoom or equivalent in local- market platforms
• Strong communication and teamwork skills
• Positive, proactive attitude with a willingness to learn and grow
• Strong proficiency in both Chinese and English

What Success Looks Like

• Smooth execution of regional campaigns and events
• Well-organized and accessible marketing materials
• Reliable support for the Regional Head and broader team
• Effective demand generation that supports regional business success
• Accurate and timely budget and activity tracking
• Continued development of marketing knowledge and skills

Working Style

• Highly organized and dependable
• Supportive, team-oriented mindset
• Detail-focused with strong follow-through
• Curious and eager to learn in a fast-paced environment