Senior Marketing Manager

Who you are

• 7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operations
• Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology or cybersecurity
• Demonstrated experience developing lifecycle, nurture or demand programs that drive measurable pipeline and revenue outcomes
• Strong understanding of lead management, scoring, qualification, routing and recycling
• Experience using CRM, marketing automation and ABM/intent platforms such as Salesforce, Marketo/Eloqua and 6sense or equivalent
• Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action
• Experience partnering with Sales, SDR, Marketing Operations and Revenue Operations teams
• Ability to influence and drive change across a complex, global organization without direct authority
• Commercial mindset with a strong understanding of pipeline, conversion and revenue metrics
• Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations
• Hands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization and conversion

What the job involves

• Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to join our Global Growth Marketing team and own the strategy for how prospects progress through the buying journey – from initial engagement and qualification through to opportunity and revenue
• This role will bring together lifecycle strategy, nurture, buying signals, lead management and conversion optimization to create more connected, relevant experiences for Sophos prospects
• Working across Growth Marketing, Marketing Operations, SDR, Sales and Revenue Operations, you will identify where prospects stall or disengage and develop programs that improve progression, conversion and pipeline outcomes
• This is not a traditional nurture marketing role. We are looking for someone who can think across the entire funnel, use data and buying signals to understand customer behaviour, and build a lifecycle strategy that turns engagement into measurable business outcomes
• Own and continuously evolve Sophos' global lead lifecycle strategy, from initial engagement through MQL, SAL, opportunity and revenue
• Map and optimize prospect journeys across key buying stages, identifying friction, leakage and opportunities to accelerate progression
• Establish clear lifecycle performance metrics and use funnel data to prioritize opportunities for improvement
• Develop strategies for leads that are not yet sales-ready, ensuring valuable prospects continue to be developed rather than lost from the buying journey
• Evolve Sophos' nurture strategy from traditional, linear programs towards dynamic journeys driven by buyer behaviour, engagement, intent and account signals
• Define the appropriate next-best engagement for prospects based on where they are in their buying journey
• Partner with Content, Product Marketing, ABX and regional teams to ensure prospects receive relevant experiences throughout the lifecycle
• Develop re-engagement and recycling strategies to reactivate prospects and accounts that have stalled or disengaged
• Analyze performance across the funnel to identify where prospects are progressing, stalling or dropping out
• Develop and test interventions designed to improve conversion, lead velocity and pipeline contribution
• Partner with Marketing Operations and Revenue Operations to continuously improve lifecycle stages, lead scoring, qualification, routing and recycling
• Build a strong feedback loop with SDR and Sales teams to understand lead quality, disposition and progression
• Connect individual prospect behaviour with account-level engagement and intent signals to create a more complete view of buying readiness
• Partner with ABX to coordinate lead and account journeys and identify opportunities to accelerate high-intent accounts
• Work with SDR teams to ensure sellers receive the right leads at the right time, with the context and buying signals needed to engage effectively
• Identify opportunities to use AI, automation and predictive signals to improve personalization, prioritization and journey orchestration
• Define and report against lifecycle KPIs including MQL-to-SAL conversion, SAL-to-opportunity conversion, lead velocity, recycled lead conversion, pipeline and revenue contribution
• Develop actionable insights that identify opportunities to improve funnel performance
• Establish a culture of continuous testing, learning and optimization across the prospect lifecycle
• Communicate lifecycle performance, insights and recommendations to Growth Marketing and GTM stakeholders

Benefits

• Remote-first working model & hybrid options
• We encourage teams to get together in person periodically to help facilitate teamwork
• Flexible start and end times for many roles
• Leadership development program
• Access to LinkedIn Learning
• Global internal coaching program (Coach Match)
• Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
• Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
• Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
• Free annual subscription to the Calm app
• Paid parental leave, caregiver leave & bereavement/compassion leave available
• We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
• Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
• Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
• Health care benefits available worldwide