Senior Marketing Manager

Company Description

LongPoint ETFs, Canada’s fastest growing ETF provider in 2025, is looking for a highly motivated, hands-on, creative Senior Marketing Manager to take on responsibility for the firms’ marketing function.

LongPoint ETFs is a proudly Canadian firm dedicated to building exceptional ETFs designed for Canadian investors. Led by a team of seasoned experts, the company leverages extensive experience in the ETF market and critical industry connections to stay at the forefront of ETF innovation.

Role Description

This is an opportunity to formulate and lead the marketing function at LongPoint ETFs, which offers a platform of leveraged ETFs for traders and unique partnership ETFs for investors. This is a full-time on-site role located in Toronto, ON.

Key responsibilities of the Senior Marketing Manager include:

• Leading the company’s marketing vision, brand strategy, and positioning in the market
• Working independently and with external designers and content producers to produce effective and creative content
• Working with executive team to align marketing strategy with corporate objectives
• Developing and managing brand messaging for consistency across all channels
• Overseeing corporate communications, media relations, and thought-leadership initiatives
• Managing the digital presence, including website, social media, and significant content marketing
• Driving demand generation and lead-generation strategies to support sales and distribution
• Overseeing product marketing, launches of new ETFs/products, positioning, and promotion
• Develop metrics-driven campaigns with clear KPIs and ROI measurement
• Organizing and producing events; virtual and in-person
• Strengthening relationships with external partners, agencies, and stakeholders
• Monitoring market trends, competitive landscape, and client needs

General Requirements

• Self-motivated, hands on, with a marketing background in financial services
• Strong organizational skills with deep attention to detail
• An ability to manage multiple tasks and deadlines
• Effective communication skills to interact with clients, internal and external teams