Senior Marketing Manager

Senior Marketing Manager:

The Senior Marketing Manager is responsible for managing integrated marketing campaigns from planning through to launch, ensuring activity is delivered on time, aligned with commercial priorities, and contributing towards MQL and revenue targets.

Key responsibilities include:

• Manage campaign projects end-to-end, from initial brief and planning through to launch and performance review.
• Develop integrated campaign plans across email, social, digital and other marketing channels.
• Track and regularly update campaign performance, including monthly MQL, pipeline and revenue metrics.
• Keep the wider marketing team aligned and on track against campaign deadlines and commercial targets.
• Partner closely with Sales to ensure campaigns support pipeline generation, lead follow-up and revenue objectives.
• Liaise with Product and Insights teams to understand new products, propositions, research and campaigns coming to market.
• Translate business and audience insights into clear campaign messaging, plans and go-to-market activity.
• Coordinate the development and delivery of campaign assets across email, social and digital channels.
• Write and edit marketing copy, ensuring messaging is clear, engaging and aligned with brand tone.
• Proofread and quality-check campaign materials before launch.
• Monitor campaign performance and identify opportunities to optimise activity and improve results.