Senior Marketing Officer (e-Commerce)

Position Summary

Responsible for planning and executing the company’s overall e-commerce and digital marketing strategy, managing various online sales channels and group-buying platforms, enhancing brand awareness and online sales performance, and driving digital transformation of the food & beverage business.

Key Responsibilities

1. E-commerce Strategy & Execution

• Formulate and implement e-commerce strategies to achieve sales targets and business KPIs.
• Manage day-to-day operations of e-commerce platforms, including website maintenance, product listing, pricing, inventory management, and content updates.
• Monitor website performance, analyse key performance indicators (KPIs), and provide data-driven recommendations to management.

2. Group-Buying & Delivery Platform Management

• Familiar with and effectively utilise common Hong Kong local platforms, including OpenRice, KKday, Klook (e-meal vouchers, table reservations, takeaway self-pickup), foodpanda (restaurant onboarding, campaign planning), and Keeta (Meituan Hong Kong – assisting restaurant launch and delivery operations management).
• Manage group-buying commercial activities, build and follow up on group-buying lists, and communicate/promote offers to potential customers via instant messaging tools.
• Collaborate with partner merchants to plan online marketing campaigns, provide professional delivery operation solutions, and improve business performance.

3. Data Analysis & Performance Monitoring

• Use data analysis skills to interpret sales trends and make data-driven decisions.
• Monitor campaign data (traffic, sales volume, conversion rates), summarise optimisation plans, and calculate return on investment (ROI).
• Regularly analyse market trends, competitor movements, and customer feedback; adjust promotion strategies accordingly.

4. Cross-Department Collaboration

• Coordinate with internal departments such as outlets and kitchens to ensure promotions align with product supply and service experience.
• Work with vendors and IT departments to resolve technical issues and improve website functionality.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• 3+ years of experience in e-commerce and digital marketing; experience in the F&B industry is preferred.
• Familiar with common Hong Kong online sales and group-buying platforms, including OpenRice, foodpanda, Keeta (Meituan), KKday, Klook, etc.
• Strong copywriting and data analysis skills – ability to interpret data, identify trends, and make data-driven decisions.
• Proactive, goal-oriented, strong communication and interpersonal skills, team player, and ability to work independently.

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