Senior Marketing Supervisor (The North Face)

Overview

The Marketing Executive/Supervisor is responsible for planning, executing, and delivering end-to-end marketing initiatives for The North Face, covering the full process from ideation → production → communication → measurement. This role is highly hands-on, with the ability to execute independently, minimize reliance on agencies, and ensure brand quality aligns with global guidelines while being relevant to local market insights.

Key Responsibilities

Campaign & Project Execution (Hands-on)

·         Plan and execute marketing campaigns across brands, products, retail, digital, and event channels.

·         Localize global campaign toolkits and concepts for the Thai market.

·         Manage projects end-to-end, including briefing, execution, delivery, and post-campaign wrap-up.

·         Control timelines, budgets, and quality standards for each project.

Content & Creative Production (In-house First)

·         Conceptualize and produce content independently for social media platforms (Instagram, Facebook, TikTok, LINE OA).

·         Develop campaign key messages, captions, and storytelling.

·         Manage retail communication materials such as POP and in-store messaging.

·         Coordinate with photographers, videographers, and designers (freelance or internal).

·         Execute basic creative work independently, including content layout, simple artwork, and shoot briefing.

Digital & Performance Marketing (Execution-driven)

·         Plan and manage basic digital media execution independently (e.g. boosted posts, basic ads, influencer seeding).

·         Collaborate with E-commerce, Marketplace, and Retail teams to drive sales performance.

·         Analyze campaign performance using real data (reach, engagement, sell-through).

Influencer / Athlete / Community Marketing

·         Select, manage, and coordinate with influencers, athletes, and outdoor communities.

·         Plan and execute community activities such as run clubs, hiking, and trail events.

·         Ensure brand image and tone of voice are consistent with The North Face brand DNA.

Retail & Trade Marketing

·         Support retail marketing activities such as store openings, visual merchandising campaigns, and seasonal promotions.

·         Work closely with Retail and Sales teams to connect marketing initiatives with sell-out results.

·         Audit and improve in-store execution to ensure alignment with brand standards.

Agency Management (When Needed)

·         Engage agencies only when necessary (e.g. large-scale production or media scaling).

·         Write clear briefs, manage execution, and professionally evaluate agency performance.

·         Avoid dependency on agencies for strategic thinking or decision-making.

Reporting & Continuous Improvement

·         Prepare practical and actionable campaign performance reports.

·         Analyze insights and apply learnings to future initiatives.

·         Confidently discontinue ineffective activities and scale what works.

Key Skills & Competencies

Must-Have

·         Strong hands-on and self-driven working style.

·         Ability to independently manage projects end-to-end without relying on agencies.

·         Solid understanding of both brand building and commercial outcomes.

·         Strong multitasking and project management capabilities.

·         Clear communicator with decisive decision-making and ownership of results.

Technical / Practical Skills

·         Content creation and storytelling.

·         Basic design skills and creative sensibility.

Digital and social media execution

·         Campaign planning and budget control.

·         Data interpretation (advanced analytics not required, but strong practical understanding is essential).

Experience & Background

·         2–4 years of experience in Marketing, Brand, Digital, or Retail roles.

·         Experience with Fashion, Outdoor, or Lifestyle brands is a strong advantage.

·         In-house, startup, or lean team experience is preferred.

·         Proven portfolio or real case studies with hands-on execution (not coordination-only roles).

Desired Mindset

·         “Execute first, optimize later” rather than waiting for perfection.

·         Think and act like a brand owner, not just a coordinator.

·         Respect brand DNA while understanding local market realities.

·         Open to learning, experimentation, and continuous improvement.

Success Metrics

·         On-time delivery of campaigns with high execution quality.

·         Improved engagement, awareness, and sell-through performance.

·         Reduced agency costs without compromising quality.

·         Retail and Sales teams can effectively leverage marketing outputs.

·         Strong, consistent, and clearly defined brand image.