Senior Media Planner

Overview

Senior Media planner is role where you have a holistic view of overall communication plan across both online and offline, both ecommerce and physical store online journey across marketing media channels such as Google, Meta, Display Channels, CRM, SEO, etc). You will be a significant part of driving a high performing team and working with multi-functional teams in order to achieve team’s KPIs on sales and traffic both online and physical store.

Job Responsibilities

• Consolidate a holistic marketing plan to support department.

• Understand basic knowledge of all paid and non-paid channels/sources of traffic while creating a customized plan to each different environment

• Weekly digital marketing team meeting & summary, internal sales & performance meetings, etc.

• Work closely with the merchandise and performance marketing team to drive the brand roadmaps, to ensure that business and brand to achieve goals

• Set up a work process in order to get tasks completed with good quality and in time. Manage business expectations by clearly indicating deadlines and scope of work

• Work with media optimization team to execute plans to meet budget, targets and deadlines

• Maintain and ensure accuracy of daily channel performance, CPAS performance dashboard, etc.

• Provide performance reports by data and analysis, demonstrating deep understanding of each media channel and areas that the business and brands need help in (including omni-channel)

• Monitor budget, performance, and key metrics closely throughout the month

• Oversee campaign timelines, creative submissions, and platform requirements

Qualifications

• Bachelor's degree in marketing, Economics, Business Administration, Communication, or related fields.

• Experience in client-facing or consulting roles such as digital media planning, account management, and project management.

• Experience in e-commerce, media agencies, trade marketing, or client solutions is a plus.

• Familiarity with A/B testing methodologies is an advantage.

• Strong analytical skills with the ability to interpret data and translate insights into actionable improvements.

• Proficiency in Excel, Google Sheets, Looker Studio, or other reporting tools.

• Strong organization and problem-solving skills with the ability to lead, manage, and execute multiple projects quickly and efficiently. Ability to manage multiple campaigns and timelines effectively.

• Strong communication skills in both Thai and English.

• Proactive, responsible, and willing to take ownership of projects.

• Eager to learn and able to thrive in a fast-paced, dynamic environment.