Senior Media Planner

This role will lead performance media strategy and advertising budget allocation for Dr.PONG, one of Thailand’s fastest-growing health and skincare brands. In this high-impact role, you will transform top-line e-commerce growth targets into actionable, data-driven media blueprints across Meta, TikTok, Google, Shopee, and Lazada. If you thrive on optimizing large-scale ad spends, building financial growth models, and driving real profit rather than just vanity metrics, this is your ultimate growth platform.

Responsibilities:

• Build Media Growth Strategy: Construct annual, quarterly, and campaign-level media plans aligned directly with GMV, Take Rate, and net profitability targets across e-commerce channels.
• Control & Scale Big Ad Budgets: Masterfully allocate daily and monthly budgets across channels, product lines, and funnel stages (Prospecting vs. Retargeting) with clear pacing guardrails.
• Forecast & Scenario Model: Develop dynamic Excel models predicting revenue, ad spend, and ROAS based on historical seasonality, promo mechanics, and inventory supply.
• Steer Execution Teams: Translate high-level strategy into precise tactical direction for the Media Optimization team, troubleshooting performance drops across creatives, offers, and landing pages.
• Cross-Functional Synergy: Partner closely with Creative, Commercial, and E-Commerce teams to align ad velocity with stock levels, promotions, and product launches.
• Executive Performance Reporting: Deliver concise, data-backed briefs to executive leadership highlighting net profit after media spend, CAC, customer LTV ratios, and cross-channel attribution insight.

Requirements:

• 5+ years of experience in Performance Marketing or Performance Media Planning, managing large multi-channel budgets.
• Proven track record in E-Commerce (Direct-to-Consumer Website & Marketplace platforms like Shopee/Lazada).
• Deep mastery of Meta Ads, TikTok Ads, and Google Ads ecosystem planning, bidding models, attribution, and scaling logic.
• Advanced proficiency in Excel/Google Sheets financial forecasting and data analysis tools like GA4 and UTM tracking frameworks.
• Prior experience working in fast-paced Beauty, Skincare, Health, or D2C consumer goods sectors will be advantage.
• Hands-on familiarity with multi-touch attribution tools and ad-spend deduplication models.