Senior Media Relations Executive

Are you passionate about turning great stories into impactful media coverage and shaping how a brand is seen across an industry?

We have an exciting opportunity for a Senior Media Relations Executive to join Scolmore. This role sits within a dynamic in-house marketing team responsible for delivering Marketing, Communications, and Design services across the group of companies.

This is an office-based role at our head office in Tamworth, working 8:30am - 5:00pm.

Who we are:

Since our incorporation in 1989, we have become a significant force in the electrical accessory market. We're proud to be British based, family-run business, with an excellent track record of listening to what our customers need and providing the right solution every time. Based in the Midlands at our purpose built 100,000sq ft Head Office and Distribution Centre, we are ideally located to design, develop, manufacture and distribute our ever-expanding product range throughout the UK.

Key Responsibilities:

• Lead the development and implementation of proactive and reactive media relations plans aligning with the group-wide strategic marketing objectives.
• Oversee reputation management activities, including reputational risk monitoring and crisis-response planning.
• Provide guidance on media positioning, messaging, and emerging issues when needed.
• Produce and oversee high-quality content for trade media in the electrotechnical industry, including thought-leadership articles, technical features, product releases, business updates, case studies, web stories, and award submissions.
• Act as editorial lead, ensuring accuracy, clarity, and alignment with brand tone of voice.
• Identify compelling stories from across the business and shape them into publishable media assets.
• Support media copywriting, submissions and pitches for multiple companies, covering a range of industry sectors including but not limited to Scolmore Groups community support initiative ‘Scolmore Connect’.
• Build and maintain strong relationships with key journalists, editors, and industry publications.
• Lead the pitching process to secure impactful high-value coverage across trade and digital media.
• Maintain and develop media lists, ensuring targeted outreach and effective segmentation.
• Manage the press office function, ensuring timely, accurate responses to media inquiries. Escalate sensitive issues appropriately and coordinate cross-departmental responses.
• Monitor media coverage and competitor activity, providing regular insights and recommendations.
• Lead monthly planning meetings to align PR activity with business priorities.
• Work closely with internal teams to ensure consistent messaging across all channels.
• Support with proofreading and supplying copy for company literature, website content, and other collateral when necessary.
• Identify opportunities to publish positive, brand-enhancing content across industry platforms.
• Ensure all external communications adhere to brand, campaign, and tone-of-voice guidelines.
• Stay informed about industry trends, regulatory changes, and media developments to inform PR strategy.

Skills and Experience

Essential

• The successful candidate will have significant experience of working in a media relations role.
• Demonstrate a proficiency in copywriting with proven ability to produce quality content with a focus on products and feature material within trade media.
• Well organised, reliable and hardworking individual, able to work independently and as part of a team.
• Confident and able to form relationships with stakeholders both internally and externally and able to demonstrate strong verbal communications skills.
• Experience developing and maintaining relationships with Trade Media/Magazine Editors.
• Confidently demonstrates a strategic input, not just execution.
• Able to lead and take ownership of projects or campaigns from a media relations perspective.
• Proven experience to confidently develop, coordinate and execute a cross-channel communications plan.
• Self-motivated and enthusiastic to continuously improve knowledge and skills.
• Strong knowledge of and experience in B2B communications

Desirable

• Experience working within the construction/electrical industry
• Experience with crisis management and recovery experience as well as knowledge or managing reputational risk issues.
• Proactive in finding new stories to support the business and brand development.
• Understanding of the trade media landscape.

Education and Qualifications

• GCSE Maths and English (essential)
• Degree in PR, Journalism or Communications (desirable)

Benefits:

• 24 days annual leave + bank holidays
• Option to purchase up to 5 extra days annual leave
• Health Cashback Plan
• Pension Scheme
• Life Assurance
• Free Parking
• Referral Scheme
• Employee Discount

Pay: Up to £37,000.00 per year

Work Location: In person