SENIOR MERCHANDISER

Job_Description":"

**Key Responsibilities :-

• Conduct continuous market, consumer, retailer, and competitor analysis. - Identify product gaps and new business opportunities across export markets. - Translate market insights into commercially viable product concepts. - Lead seasonal and buyer-specific product collection development. - Coordinate with design, sourcing, production, and quality teams. - Develop structured sampling plans based on commercial potential. - Track sample performance and incorporate buyer feedback. - Support sales and NBD teams with product recommendations and presentations. - Lead cross-functional execution and mentor junior merchandisers. - Drive process improvements that reduce waste and improve speed-to-market.

  Requirements

**Qualifications:-

• Bachelors degree in Fashion, Textile, Product Design, Business, or related field. - 815 years of merchandising and product development experience in export businesses. - Strong understanding of international retail markets. - Excellent analytical, commercial, communication, and leadership skills.

Core Competencies:-

**Market Intelligence, Consumer Insight Analysis, Product Development, Commercial Acumen, Leadership, Cross-functional Collaboration, Negotiation, Analytical Decision-making, Ownership, Innovation

Key Result Areas (KRAs):-

KRA Weight Key Performance Indicators Market Intelligence Consumer Research 20% Trend reports, competitor bench marking, opportunity identification Product Development Innovation 25% Commercial collections developed, buyer acceptance, innovation Scientific Sampling 25% Sample-to-order conversion, reduction in non-performing samples Business Development Support 15% Support for new buyers, presentations, enquiries/orders Cross-functional Execution 10% On-time sample delivery, stakeholder coordination Leadership Process Improvement 5% Team development, process improvements******

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