Senior Merchandising Manager

Position Specific Requirements

Merchandising Strategy & Planning - Develop and execute seasonal and long-term merchandising strategies for core craft categories. - Identify trends and opportunities in traditional and modern craft materials, with a focus on sustainability and innovation. - Collaborate with sourcing and product teams to introduce new materials and kits that resonate with makers and hobbyists. Assortment & Inventory Management - Build and maintain a well-balanced, profitable product assortment across all craft categories. - Analyse sales, margin, and inventory data to optimize SKU performance and lifecycle. - Support timely replenishment and clearance strategies for slow-moving items. Organizational & Structural Excellence - Implement structured merchandising processes and calendars to streamline product launches and category reviews. - Maintain accurate product data, pricing, and categorization across systems and platforms. - Lead cross-functional meetings to align merchandising timelines with marketing, e-commerce, and operations.

Market & Trend Research - Monitor global and local craft trends, customer preferences, and competitor assortments. - Attend trade shows, artisan markets, and supplier meetings to stay ahead of material and design trends. Team Collaboration & Leadership - Mentor junior merchandisers or assistants (if applicable) and foster a collaborative team environment. - Partner with creative, marketing, and digital teams to ensure cohesive storytelling and product presentation. OPERATIONAL SUPPORT Operational Efficiency - Standardize merchandising processes across outlets to improve efficiency and reduce errors. - Support store openings or refurbishments with tailored merchandising plans and timelines. Assortment Localization - Tailor product assortments based on store location, customer demographics, and sales trends. - Ensure each outlet carries the right mix of craft categories (e.g., textiles, wood, ceramics) that align with local demand. Visual Merchandising Support - Provide clear guidelines and planograms for in-store displays, ensuring consistency with brand aesthetics. - Collaborate with store teams to execute seasonal themes, promotions, and new product launches. Sales Performance Analysis - Analyse store-level sales data to identify high-performing products and underperforming SKUs. - Share insights with store managers to adjust merchandising tactics and improve sell-through rates. Training & Communication - Train store staff on product features, trends, and selling points—especially for new or complex craft materials. - Act as a liaison between HQ and outlets to ensure alignment on merchandising goals. Promotional Execution - Coordinate in-store promotions, workshops, or craft demos to drive foot traffic and engagement. - Ensure promotional materials and signage are delivered and implemented correctly.

Position Specific Skills

• Product Development Skill especially for crafts, textile, Spa & Aromatherapy products
• Presentation Skill
• Project Management Skill
• Retail Experience
• Visual Merchandising (will be plus)