Senior Off Page Backlink & Link Builder

Smart Leading Solutions Pvt Ltd is an IT company providing a comprehensive range of digital marketing and development services. We deal with the comprehensive range of B2B and B2C marketing projects that require us to write compelling, enticing, and worthy content for social media, landing pages, websites, blogs, email copies, Google ad copies, and SEO.

We are seeking a results-driven SEO Off Page Link Builder: Outreach & Backlinks to join our digital marketing team. You will be responsible for optimizing our website content, improving search engine rankings, and driving organic traffic. You should be passionate about SEO best practices and eager to stay ahead of industry trends.

Experience & Education

2+ years of proven experience in Off-Page SEO, Link Building, and Outreach (agency, in-house, or remote).

Hands-on experience with guest posting, blogger outreach, niche edits, HARO-style outreach, SaaS link building, niche-based backlinks, Reddit, Quora, Wikipedia, and digital PR campaigns.

Strong understanding of white-hat link-building strategies and Google Search Essentials.

Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field (preferred).

SEO certifications from Google, HubSpot, Ahrefs, Moz, or Semrush are a plus.

Technical Skills

Proficient in SEO tools including Ahrefs, SEMrush, Google Search Console, Google Analytics, Screaming Frog, Moz, Majestic, and Hunter.io.

Strong expertise in off-page SEO, including guest posting, editorial backlinks, niche edits, broken link building, resource page outreach, digital PR, and relationship building.

Experience managing email outreach campaigns, prospecting, and negotiating with website owners, bloggers, and publishers.

Ability to analyze backlink profiles, monitor referring domains, evaluate domain authority, and identify toxic backlinks.

Experience using Google Sheets, Excel, and CRM/outreach tools to organize link-building campaigns and track performance.

Good understanding of anchor text optimization, link relevance, topical authority, and backlink quality metrics.

Conduct in-depth competitor backlink analysis to identify high-authority link opportunities.

Familiarity with on-page SEO fundamentals, including title tags, meta descriptions, heading structure, internal linking, and keyword optimization.

Basic knowledge of technical SEO, including crawlability, indexing, canonical tags, robots.txt, XML sitemaps, schema markup, and Core Web Vitals.

Basic knowledge of HTML, CSS, and JavaScript for identifying SEO-related issues.

Experience working with WordPress, Shopify, Wix, and other CMS platforms.

Strong knowledge of Reddit marketing, including subreddit research, community engagement, content promotion, and generating natural referral traffic while following community guidelines.

Experience with Quora marketing, including identifying high-intent questions, writing authoritative answers, building topical authority, and driving qualified traffic.

Familiarity with Wikipedia guidelines, citation policies, notability requirements, and identifying legitimate opportunities for brand mentions and reference building while adhering to editorial standards.

Strong analytical, communication, negotiation, and relationship-building skills with the ability to secure high-quality backlinks from authoritative websites.

Job Type: Full-time

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)

Pay: Rs45,000.00 - Rs65,000.00 per month

Work Location: In person