Senior Paid Social Executive

Plan, activate, and optimize paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X. Develop and test audience segmentation, creative variations, and bidding strategies to maximize performance. Ensure achievement of campaign KPIs (ROAS, CPA, engagement, conversion, reach). Monitor daily performance, identify optimization opportunities, and implement actionable improvements. Prepare and present detailed campaign performance reports with insights and recommendations. Collaborate with Paid Search, Programmatic, and Analytics teams to deliver cross-channel solutions. Stay updated on platform innovations, ad formats, and algorithm updates, testing new features when relevant. Support in client calls, quarterly reviews, and strategic discussions with internal stakeholders. Mentor junior paid social executives to ensure quality and consistency in campaign delivery.

Desired Candidate Profile

2 4 years of hands-on experience in paid social campaign management, preferably in an agency environment. Strong expertise in Meta Ads Manager, with working knowledge of TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager. Proficiency in campaign analytics, tracking, and attribution across multiple platforms. Strong Excel and data visualization/reporting skills (e.g., Data Studio, Power BI, or similar). Experience working with dynamic ads, pixel implementation, and conversion tracking. Excellent organizational and multitasking abilities, with strong attention to detail. Client-facing experience with confident communication and presentation skills. Proactive mindset with curiosity for creative testing, data analysis, and emerging paid social trends.