Senior Performance & Analytics Manager

Ready to take the lead in shaping the future of digital performance and analytics within a growing hospitality group?

AHM is looking for a Senior Performance & Analytics Manager to strengthen its digital marketing capabilities across hospitality, restaurants, and corporate brands.

This is a senior and highly analytical role, combining data-driven decision-making, performance marketing expertise, and business-focused analytics to help drive revenue growth, improve marketing efficiency, and strengthen internal digital capabilities.

The successful candidate will play a key role in transforming data into actionable insights, improving marketing performance, and supporting strategic business decisions across multiple brands and projects.

Key Responsibilities

• Define and manage performance measurement frameworks across websites, digital campaigns, CRM, and marketing initiatives.
• Centralize, structure, and maintain reliable performance data across multiple hospitality and F&B projects.
• Lead the implementation and optimization of tracking solutions, including Google Tag Manager, GA4, conversion tracking, and attribution frameworks.
• Develop dashboards, reports, and performance monitoring systems that support management and executive decision-making.
• Manage and optimize Google Ads campaigns, ensuring alignment between business objectives, revenue growth, and profitability.
• Monitor and improve key metrics such as ROAS, CPA, CPL, conversion rate, and marketing ROI.
• Produce forecasts, investment scenarios, and performance analysis to support budgeting and strategic planning processes.
• Identify opportunities for growth, optimization, automation, and operational efficiency across digital marketing activities.
• Deliver clear insights and recommendations that help transform data into commercial and strategic actions.

Profile & Requirements

• Minimum 5 years of experience in Performance Marketing, Digital Analytics, Growth Marketing, or a similar role.

• Strong experience managing Google Ads accounts and performance-driven marketing initiatives.

• Knowledge of digital measurement, attribution, tracking, and analytics frameworks.

• Proven experience building dashboards, reports, and executive-level performance insights.

• Knowledge and hands-on experience in CRM/email marketing strategy, implementation, and optimization.

• Strong analytical mindset with the ability to translate complex data into clear business recommendations.

• Experience managing budgets and marketing investments with a focus on ROI and profitability.

• Excellent organizational, communication, and stakeholder management skills.

• Ability to work autonomously, prioritize effectively, and manage multiple projects simultaneously.

• Fluency in Portuguese and English is mandatory

Technical Skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Ads
• Looker Studio
• Excel / Google Sheets
• Conversion Tracking
• Attribution Analysis
• Dashboard Development
• Performance Reporting

Nice to Have

• Power BI experience
• Hospitality, hotel, or restaurant industry experience
• SEO and CRO knowledge
• Experience working with multiple brands or business units
• Hands-on experience with AI tools

We Offer

• Integration into a solid and expanding hospitality group with a diverse portfolio of hotels, restaurants, and international brands like Hilton, Marriot, IHG, Wyndham, and Accor.
• Opportunity to play a strategic role in the evolution of the company's digital marketing capabilities.
• High visibility and direct impact on business growth and commercial performance.
• Excellent opportunities for career advancement and professional growth.
• Competitive compensation package aligned with experience and expertise.
• Additional benefits in hour network.