Senior Performance Marketer

Senior Performance Marketer

Location: Pune, India-Onsite
Remote: Remote option for competitor employees
Employment Type: Full-time, in-house (not agency)
Reports to: Sagar, Head of Growth-Uptiq Premier Mortgage (UPM)

The Role

Paid acquisition across Google, Meta, Bing, and TikTok is a core growth lever at UPM. We’re bringing performance marketing in-house and looking for a Senior Performance Marketer to own paid performance end-to-end.

You will be responsible for testing, scaling, and reporting against real funnel outcomes not just platform metrics.

What You’ll Own

• Full-funnel paid media strategy and hands-on execution across Google, Meta, Bing, and TikTok.
• Budget allocation across platforms based on CAC/LTV and funnel data not platform-reported ROAS alone.
• Tracking and attribution using GTM, GA4, CRM integration (GoHighLevel), conversion APIs, and call tracking, so every dollar traces to a funded loan, not just a lead.
• Creative testing roadmap covering ad copy, hooks, and landing pages, in partnership with the content/design/Product team.
• Compliance-safe campaign execution in a regulated vertical, including Meta Special Ad Category, Google’s financial-services ad policy, and TCPA considerations for leadgen calls/texts.
• Weekly/monthly reporting on CPL, CAC, and funnel conversion by channel vs. targets.
• Testing emerging channels and formats, including TikTok and AI-driven search/answer-engine placements.
• Partnering with and eventually reducing dependence on external performance marketing agencies by bringing execution in-house.

What You Need

• 3+ years running paid performance marketing for the US market, with real hands-on ownership not just vendor management.
• Direct experience in mortgage, lending, fintech, insurance, or another regulated, high-CAC lead-gen vertical strongly preferred.
• Working expertise across Google Ads, Meta Ads Manager, and Microsoft/Bing Ads; TikTok Ads Manager is a strong plus.
• Fluency in attribution: GTM, GA4, UTM discipline, and CRM/CDP integration. GoHighLevel experience is a strong plus.
• Comfort with the numbers: CAC, LTV, ROAS math, and building your own reporting in Excel/Sheets.
• Working knowledge of financial services advertising restrictions, including Special Ad Category and TCPA.

Nice to Have

• Experience scaling a channel from under $10M/month to $50–100M/month in pipeline or revenue terms.
• Worked directly with sales/loan officer teams to improve lead quality, not just lead volume.
• Exposure to call tracking platforms such as CallRail or Invoca, or live-transfer leadgen models.
• Familiarity with SEO-led D2C lending competitors such as Griffin Funding and the category more broadly.

Pay: ₹95,092.00 - ₹114,110.00 per month

Work Location: In person