Senior Performance Marketer

• Develop, lead, and scale digital advertising campaigns across Facebook, Instagram, Google Ads, and other relevant platforms to drive business growth and maximize ROI.
• Analyze campaign performance, identify growth opportunities, and implement data-driven strategies to improve ROAS, reduce CPA, and increase conversion rates.
• Lead creative strategy and collaborate with designers, video editors, and content creators to develop high-performing ad creatives and compelling marketing messages.
• Prepare weekly and monthly performance reports, providing actionable insights and strategic recommendations based on key KPIs, including CTR, CPL, CPA, ROAS, and Cost per Result.
• Plan and manage monthly advertising budgets, full-funnel campaign strategies, conversion tracking, Meta Pixel, Conversions API, and campaign measurement frameworks.
• Oversee daily campaign performance and make strategic decisions on budget allocation, bidding, audience targeting, and creative optimization to achieve business objectives.
• Lead continuous A/B testing across creatives, ad copy, audiences, formats, and placements to improve campaign efficiency and scale winning strategies.
• Identify new advertising opportunities, develop growth strategies, and mentor junior team members to improve overall marketing performance.

Requirements

• Minimum 3 year hands-on experience in Facebook Ads Campaigns (Google Ads experience is a plus). Fresh graduates with strong interest in digital marketing are also highly encouraged to apply.
• Proficiency in Facebook Business Manager and other advertising platforms (e.g., Facebook Ads, Google Ads, Instagram Ads).
• Analytical, data-driven, and detail-oriented — you love testing, optimizing, and learning from results.
• Ability to manage multiple campaigns, comfortable with repetitive tasks, able to maintain focus on detail-oriented work and meet deadlines.
• Curious and proactive, with a willingness to challenge assumptions, experiment with new strategies, test hypotheses, and learn from outcomes.
• Passion for digital advertising and a desire to stay ahead of industry trends.

Pay: RM5,000.00 - RM7,000.00 per month

Benefits:

• Additional leave
• Opportunities for promotion
• Professional development

Work Location: In person