Senior Performance Marketer, Meta Ads Google Ads Specialist

Real Impact Marketing

Location: Bukhari Commercial, DHA Phase 6, Karachi

Workplace: Full-time, onsite

Salary: PKR 90,000 to 130,000 per month, based on experience and interview assessment

Additional Compensation: Performance-based bonuses

Expected Joining: As soon as possible, ideally by September 2026

About Real Impact Marketing

Real Impact Marketing is a growing performance marketing agency managing paid advertising for international service businesses and e-commerce brands across the United States, United Kingdom, Canada, Australia, Europe, and the Middle East.

We are looking for an experienced Senior Performance Marketer who can take ownership of Meta Ads and Google Ads strategy, campaign management, optimization, reporting, creative testing, and client communication.

This is not a junior campaign-launching role. We need someone who can analyze performance, make informed decisions, communicate clearly, and take responsibility for client accounts.

Key Responsibilities

• Develop, launch, manage, and optimize Meta Ads campaigns for lead-generation and e-commerce clients
• Review campaign performance daily and make optimization decisions based on data
• Manage budgets and scale successful campaigns while maintaining client KPIs
• Diagnose performance issues across ads, audiences, offers, funnels, landing pages, and tracking
• Build campaign structures for prospecting, retargeting, creative testing, and scaling
• Conduct competitor, audience, offer, and creative research
• Develop creative strategies and prepare clear briefs for designers and video editors
• Work with Meta Pixel, Conversion API, GTM, GA4, Shopify, and GoHighLevel
• Review and troubleshoot conversion tracking and attribution issues
• Prepare weekly and monthly performance reports with clear insights and next steps
• Communicate directly with international clients through calls, email, and team communication platforms
• Maintain organized campaign records, reports, and tasks in ClickUp, Notion, and Google Sheets
• Coordinate with designers, VAs, junior media buyers, and other team members
• Document successful processes and contribute to campaign SOPs
• Stay updated with Meta platform changes, automation, Andromeda, Advantage+ campaigns, creative best practices, and attribution developments
• Support Google Ads accounts where relevant, if experienced

Account Progression

The selected candidate will begin with approximately three client accounts during the onboarding period.

Additional accounts will be assigned gradually based on campaign performance, communication quality, deadline management, reporting standards, and overall ownership.

The long-term opportunity is to progress into an Account Manager or Media Buying Lead role and eventually train and manage junior media buyers.

Required Experience

• Minimum three years of hands-on Meta Ads and Google Ads experience
• Proven experience managing multiple advertising accounts simultaneously
• Experience with both lead-generation and e-commerce campaigns
• Experience managing campaigns for international clients
• Ability to demonstrate previous results through case studies, screenshots, reports, or live portfolio examples
• Strong knowledge of campaign structure, testing, optimization, scaling, and retargeting
• Experience preparing performance reports and communicating insights clearly
• Understanding of Meta Pixel, Conversion API, GTM, GA4, Shopify, and GoHighLevel
• Experience developing creative strategies and briefs
• Strong written and spoken English
• Organized, dependable, responsive, and able to meet deadlines
• Comfortable taking ownership and being accountable for client results
• Available for a long-term, full-time onsite role in DHA Phase 6, Karachi

Preferred Experience

• Hands-on Google Ads experience
• Experience with Google Search, Shopping, Performance Max, Display, or YouTube campaigns
• Agency experience managing international client accounts
• Experience training junior media buyers or campaign assistants
• Experience with CRM automation and qualified-lead tracking
• Familiarity with ClickUp, Notion, Slack, Google Chat, AgencyAnalytics, Looker Studio, or similar tools

Working Schedule

Monday to Friday: 11:00 AM to 7:00 PM

Saturday: 11:00 AM to 5:00 PM

Sunday: Off

This is a fully onsite position. Remote and hybrid arrangements are not available.

What We Offer

• PKR 90,000 to 130,000 monthly salary based on demonstrated capability
• Performance-based bonuses linked to clearly defined account KPIs
• Compensation review after six months based on performance
• Direct exposure to international service and e-commerce accounts
• Opportunity to work directly with the co-founder and senior strategist
• Clear progression toward Account Manager or Media Buying Lead
• Opportunity to train and lead junior team members as the department grows
• Long-term position with increasing responsibility and ownership

How to Apply

Please submit:

• Updated CV
• LinkedIn profile
• Portfolio or case studies
• Screenshots or reports showing previous results
• Highest monthly Meta Ads budget personally managed on one account
• Current salary and expected salary
• Notice period and earliest joining date

Confidential client information may be hidden, but the campaign objective, market, budget, performance period, results, and your personal responsibilities should be clearly explained.

• Applications without relevant Meta Ads experience or verifiable work examples may not be considered.

Pay: Rs70,000.00 - Rs95,000.00 per month

Application Question(s):

• This is a full-time onsite position in Bukhari Commercial, DHA Phase 6, Karachi. There is no remote or hybrid option. Are you available to work onsite?
• Are you available Monday to Friday from 11:00 AM to 7:00 PM and Saturday from 11:00 AM to 5:00 PM?
• How many years of hands-on experience do you have personally managing Meta Ads & Google Ads campaigns?
• How many years of hands-on experience do you have personally managing Meta Ads campaigns?
• Have you personally managed Meta Ads & Google Ads campaigns for clients in international markets such as the US, UK, Canada, Australia, Europe, or the Middle East?
• Have you communicated directly with international clients through calls, reporting, and day-to-day campaign updates?

Work Location: In person