Senior Performance Marketing Executive

Role Overview

We are looking for an Executive – Performance Marketing to support the execution and operations of the Performance Marketing function across Amazon, Flipkart, Myntra, Quick Commerce and D2C channels.

The role will primarily cover performance analytics & reporting, e-commerce content and creative management, packaging artwork coordination, and marketing operations, with cross-functional interaction across internal teams, agencies, vendors and Modern Trade.

The candidate should have strong analytical and execution capabilities, advanced proficiency in MS Excel, good proficiency in PowerPoint, and a working knowledge of e-commerce platforms, performance marketing metrics and digital advertising ecosystems.

Key Responsibilities

1. Performance Marketing Analytics & Reporting

• Track and report key metrics including Revenue, Orders, Traffic, Conversion, CTR, CPC, Spend, ROAS and ACoS.
• Extract and consolidate sales and advertising reports from Amazon, Flipkart, Myntra and Quick Commerce platforms, including Amazon AMS, Flipkart Ads and Amazon Pi.
• Develop and maintain Performance Marketing dashboards, MIS and trackers; analyse data to identify trends, gaps and actionable insights.
• Prepare performance reports and business reviews using MS Excel and PowerPoint.

2. E-commerce Content & Creative Management

• Manage product catalogues, listings and content across Amazon, Flipkart, Myntra, Quick Commerce and D2C.
• Coordinate creation and updation of product content, images, banners, A+ / enhanced content and other digital assets.
• Prepare creative briefs and coordinate with designers and agency partners for execution.
• Manage the digital asset repository, ensuring proper organisation, version control and timely deployment.
• Ensure content and creatives are aligned with brand guidelines, platform requirements and Performance Marketing objectives.

3. Packaging Artwork & MT Coordination

• Coordinate packaging artwork development, modifications and approvals with Category, R&D, Service, Design, Packaging and other stakeholders.
• Manage the artwork workflow from briefing and development through review, approvals and final release.
• Coordinate with Modern Trade on channel-specific artwork requirements and relevant adaptations across e-commerce and MT.
• Maintain artwork masters, versions and supporting documentation.

4. Marketing Operations

• Manage marketing operations including wallet recharge, PO creation, invoice processing, documentation and vendor onboarding/NDA processes.
• Coordinate with Finance, Procurement and other teams for timely completion of commercial processes.
• Maintain relevant trackers for spends, POs, invoices, vendors and deliverables.
• Manage Amazon and Flipkart customer queries within defined SLAs, in coordination with Marketing Managers, R&D and relevant teams.

5. Stakeholder & Agency Coordination

• Coordinate with Performance Marketing, Category, R&D, Service, Design, Modern Trade, Supply Chain, Finance, Procurement, Legal, agencies and vendors.
• Drive timely closure of inputs, approvals and deliverables while ensuring accuracy, ownership and adherence to timelines.

Required Skills

• Advanced / strong proficiency in MS Excel – Pivot Tables, Lookups, formulas, data consolidation and dashboards.
• Good proficiency in MS PowerPoint for reports, business reviews and presentations.
• Working knowledge of Performance Marketing metrics, e-commerce analytics and digital advertising platforms.
• Working knowledge of Amazon AMS, Flipkart Ads and Amazon Pi.
• Working knowledge of Amazon, Flipkart, Myntra and Quick Commerce dashboards.
• Good understanding of digital content, creative development and deployment processes.
• Good understanding of packaging artwork development and approval workflows.
• Strong coordination, communication and stakeholder management skills.
• High attention to detail, ownership and ability to manage multiple priorities.

Preferred Experience

• 2–4 years of experience in Performance Marketing, E-commerce Marketing, Marketplace Operations or Digital Marketing Operations.
• Prior experience with Amazon / Flipkart / Myntra / Quick Commerce preferred.
• Experience in consumer durables, FMCG, consumer electronics or other product-led businesses will be an advantage.