Senior Performance Marketing Manager

Employment Type: Full-Time
Work Arrangement: Remote
Experience: 4–7+ years

About the Role

We are looking for an experienced Senior Performance Marketing Manager to take ownership of our digital marketing growth across paid advertising, email marketing, and social media.

This is a hands-on, results-driven role for someone who understands how to turn marketing investment into profitable revenue not simply manage campaigns or produce reports.

You will be responsible for developing, executing, analyzing, and continuously optimizing our Meta Ads, Google Ads, email marketing, and social media strategy across our e-commerce business.

The ideal candidate has proven experience working with DTC/e-commerce brands, ideally targeting customers in the US and Canada, and is comfortable taking ownership of both strategy and execution.

Key Responsibilities

Performance Marketing: Meta & Google

• Own and lead the overall paid acquisition strategy across Meta, Google, and other relevant channels, with accountability for profitable revenue growth and customer acquisition.
• Develop and execute full-funnel acquisition strategies, covering prospecting, customer acquisition, retargeting, and re-engagement, while optimizing channel mix and budget allocation.
• Own performance marketing budgets, forecasting, and growth targets, making data-driven decisions on where to scale, reduce, or reallocate spend.
• Drive continuous testing and optimization across audiences, creative, messaging, offers, landing pages, products, and campaign structures to identify and scale winning strategies.
• Analyze performance across channels, campaigns, audiences, creatives, and products, using ROAS, CAC, CPA, LTV, AOV, conversion rate, MER, and profitability to identify growth opportunities.
• Partner with creative and e-commerce teams to develop high-performing advertising concepts and optimize the customer journey, from ad engagement through to conversion and repeat purchase.
• Own the measurement and attribution framework, ensuring accurate tracking across Meta, Google, GA4, Shopify, and related platforms.
• Act as the strategic owner of paid growth, staying ahead of platform changes, emerging acquisition opportunities, and industry trends.

Email & CRM Marketing

• Own the email marketing and CRM strategy using Klaviyo, with a focus on revenue growth, customer retention, and lifetime value.
• Develop and optimize automated customer journeys, including welcome, abandoned cart, post-purchase, cross-sell/upsell, and win-back flows.
• Develop customer segmentation and targeted campaigns based on customer behavior, purchase history, and lifecycle stage.
• Continuously test and optimize messaging, offers, content, timing, and segmentation to increase email-attributed revenue and engagement.
• Monitor email performance, deliverability, and customer retention metrics and translate insights into actionable improvements.

Social Media & Content

• Own the organic social media strategy across relevant platforms, including Facebook, Instagram, and TikTok.
• Develop the content strategy and calendar in alignment with broader brand and marketing objectives.
• Identify trends, content opportunities, and formats that can increase brand awareness, engagement, and customer acquisition.
• Work with creative resources to develop and repurpose high-performing content and advertising creatives across organic and paid channels.

What We're Looking For

Required

• 4–7+ years of hands-on digital/performance marketing experience
• Strong hands-on experience with Meta Ads and Google Ads
• Proven experience managing meaningful paid advertising budgets
• Experience with e-commerce / DTC brands
• Strong understanding of ROAS, CAC, CPA, conversion rate, LTV, AOV, and profitability
• Experience with Klaviyo or another major email marketing platform
• Strong analytical and problem-solving skills
• Excellent written and spoken English
• Comfortable working independently and taking full ownership of results
• Strong understanding of digital marketing analytics and attribution

Strongly Preferred

• Experience managing advertising for US or Canadian e-commerce businesses
• Experience managing significant monthly advertising budgets
• Experience in health, wellness, beauty, medical, or consumer packaged goods
• Experience with Google Merchant Center and Performance Max
• Experience with GA4 and Google Tag Manager
• Experience with Meta Pixel and Conversions API
• Experience developing creative testing frameworks

What Success Looks Like

Within the first 3–6 months, you should be able to:

• Establish a clear performance marketing and growth strategy across Meta and Google
• Identify underperforming campaigns and opportunities for profitable growth
• Establish a structured creative and campaign testing framework
• Improve advertising efficiency and profitability
• Establish clear performance reporting and KPIs
• Identify opportunities to increase customer acquisition, conversion, retention, and lifetime value
• Take ownership of the overall digital marketing performance rather than simply executing tasks

Why Join Us?

• Fully remote position
• Opportunity to take ownership of a growing e-commerce business
• Work directly with management and have a meaningful impact on growth
• Significant opportunity to test, experiment, and implement new marketing strategies
• Opportunity to grow with the business and take on greater responsibility

Candidates without hands-on Meta Ads and Google Ads experience will not be considered.

When Applying

Please include:

• Your CV/resume
• Examples of e-commerce brands you have worked with
• Approximate monthly advertising budgets you have personally managed
• Your experience with Meta Ads, Google Ads, Shopify, and Klaviyo
• 2–3 examples of measurable results you achieved, including the starting point and outcome where possible
• Your expected monthly salary