Senior Performance Marketing Manager

THE ROLE

With strong momentum across Australia and the US, this is an opportunity to take genuine ownership of paid acquisition within a high-growth consumer brand - setting the strategy, owning significant budgets and building the internal performance function from the ground up.

This is a senior role, but a very hands-on one. We’re looking for someone who loves being in the ad accounts, understands the commercial impact behind every dollar spent and knows how to scale an e-commerce brand without sacrificing efficiency.

Key Responsibilities:

• Own the end-to-end paid media strategy across Australia and the US, with direct accountability for performance and P&L.
• Personally manage and optimise multi-million-dollar annual spend across Meta and Google.
• Drive profitable customer acquisition across CAC, COS, MER, ROAS and revenue targets.
• Own budget allocation across markets, channels, campaigns and products, making decisions based on performance and marginal return.
• Develop an always-on testing and scaling framework across creative, audiences, bidding and campaign structures.
• Identify opportunities to unlock further growth across new audiences, channels and markets.
• Work closely with Creative, CRM and Growth teams, using performance insights to influence creative direction and broader customer acquisition strategy.
• Own forecasting, budget pacing and performance reporting, translating the data into clear commercial insights for leadership.
• Lead, mentor and develop junior performance talent as the in-house team continues to grow.

You’re a fit if you…

• Bring 5+ years’ experience in performance marketing, including significant agency-side experience working across multiple accounts, strategies, markets and levels of scale.
• Have deep, hands-on experience managing and scaling DTC/e-commerce accounts across Meta and Google, ideally with multi-million-dollar annual budgets.
• Are particularly strong across Meta, with solid capability across Google Search, Shopping and Performance Max.
• Have managed paid media across international markets, with exposure to Australia and the US highly regarded.
• Think commercially about performance and are confident working across CAC, COS, MER, ROAS, contribution margin, LTV and marginal efficiency.
• Can confidently move between setting the broader acquisition strategy and getting into the ad accounts yourself to build, diagnose, optimise and scale campaigns.
• Bring strong technical knowledge across Meta Ads Manager, Google Ads, GA4 and Shopify, with experience across attribution, tracking, reporting and creative testing.
• Exposure to platforms such as Triple Whale, ProfitPeak, Northbeam, Motion or Looker Studio will be highly regarded, alongside an understanding of CAPI/server-side tracking and e-commerce feed management.
• Have experience leading, mentoring and developing a small performance team.
• Have worked within fashion, accessories, beauty or another considered DTC consumer brand, or bring strong experience managing these categories agency-side.
• Thrive in a fast-paced, high-growth environment where you can build the processes, frameworks and function rather than simply inherit them.

Please note: This is a confidential search. Brand details will be shared with shortlisted candidates during an initial phone conversation. Contact [email protected] for more information.