Senior PR Executive

Accountabilities – Key Result Areas

• Actively engage, cultivate and manage media relationships with key local influencers (KOLs & bloggers), editors, stylists, and publicists of existing products to ensure and enhance editorial coverage for new product launches
• Liaise and communicate to all media, celebrity, KOL and press requests in a timely and professional manner
• Solicit and invite potential celebrities and media partners for key product launch and marketing events
• Craft compelling press releases, press room management, relevant storytelling, and other communication materials
• Responsible for all the franchise partnership with all countries and regions

Experience / Qualification Requirements

• Bachelor degree in PR / Communications / Business Administration or related disciplines
• At least 3 years' in PR agencies experience for China, Hong Kong and Korea Markets
• With strong media network & connections
• Presentable, flexible, highly organized with the ability to juggle multiple priorities and work in a fast paced environment
• Genuine interest in fashion is definitely an added advantage, and continually up on news and happenings in the industry
• Excellent command of written and spoken English, Cantonese & Mandarin

Competitive remuneration and benefit package will be offered to the right candidate. Please submit your application by clicking "Quick apply" below.

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