Senior PR Manager 高级公共经理

该职位来源于猎聘 Role Overview The Senior PR Manager is responsible for leading the PR team, overseeing day-to-day execution, and ensuring high-quality delivery across assigned clients. This role combines people management, client leadership, and commercial responsibility, and plays a key role in maintaining team stability, operational excellence, and sustainable growth. Key Responsibilities

• Team Leadership & People Management Lead, manage, and develop the PR team, ensuring clear roles, priorities, and accountability. Build a stable, supportive, and efficient team environment, with clear communication standards. Oversee team planning, workload allocation, and timelines to ensure sustainable execution. Conduct performance reviews and provide ongoing coaching and feedback.
• PR Execution & Quality Control Oversee day-to-day PR execution, including media relations, KOL engagement, events, and campaign rollouts. Review and approve key PR deliverables, ensuring clarity, accuracy, and consistency. Act as the primary escalation point for execution-level and communication-related issues.
• Client Leadership & Communication Serve as the senior client contact for assigned accounts. Lead client communications, meetings, and presentations, including with international stakeholders. Translate global brand strategies and briefs into clear local execution plans. Manage complex client situations with professionalism and confidence.
• Strategy & Planning Lead PR strategy development and annual planning in collaboration with senior management. Ensure execution aligns with global brand positioning and local market dynamics. Identify opportunities to improve workflows, communication efficiency, and team processes.
• Revenue & Commercial Responsibility Take ownership of assigned revenue targets. Support client retention, account growth, and new business opportunities. Work with management on budgeting, forecasting, and resource planning.
 Key Requirements

8+ years of experience in PR or communications, preferably in fashion, lifestyle, or luxury. Proven experience managing PR teams and day-to-day execution. Fluent in English (spoken and written) — mandatory; able to lead meetings and presentations in English. Strong client-facing and communication skills, with confidence working with international stakeholders. Solid understanding of media, KOL ecosystems, and PR operations. Strong teamwork mindset, with the ability to collaborate effectively across teams and functions. Demonstrated ability to work constructively with peers, direct reports, and senior stakeholders. Capable of fostering open communication, mutual respect, and trust within the team. Highly organized, accountable, and detail-oriented. What Success Looks Like in This Role A stable, motivated, and well-managed team High-quality execution with clear communication and controlled workloads Strong client satisfaction, especially with international stakeholders Smooth collaboration with global teams and HQs