Senior Principal GTM Data Operations

Who you are

• You are right for this role if you excel at building data infrastructure at scale, driving data governance across business, and understand the nuances and challenges of the intersection between Go-To-Market business and data needs
• Minimum 12 years of experience in Sales Operations or a CRM architecture function
• Experience leveraging AI tools to build automation, simplify decision making, and reduce complexities
• Strong proficiencies in building account hierarchies for fast-growing B2B/B2C companies
• Extensive experience in processes, techniques and tactics to scale global data quality, including and not limited to deduplication, firmographic, as well as technographic data enrichment
• Experience understanding and evaluating integrations between CRM and external data systems
• Experience using various firmographic data sources and how to leverage each source
• Extensive experience working with Salesforce tooling ecosystem and the related teams
• Established history of driving multiple complex projects at the same time to on-time completion in a fast-moving environment
• Excellent verbal and written communication skills
• Strong quantitative skills and high data fluency
• Ability to draw and map data models and strong data engineering skills

What the job involves

• Cloudflare is looking for a principal individual contributor to drive data strategy and execution for the Revenue Operations team!
• This is a great role for an experienced Sales Operations professional who is looking for a hands-on role that can shape and build the infrastructure that will drive operational scale and solve real problems that help drive impact
• As part of the Go-To-Market Intelligence team, you will partner with the Sales Leaders and their Revenue Operations Business Partners, IT, Data, Intelligence, and Analytics and other functions within the company to up level data quality in our systems, scale processes, and support Cloudflare’s strategic priorities
• Build a roadmap to improve Cloudflare’s abilities to be more agile and have a trustworthy, fresh, expeditious customer and firmographic data strategy and governance framework
• Build and execute AI implementation to reduce current day inefficiencies caused by unclear or absent data
• Establish a strong and productive engagement with Cloudflare’s Data, Intelligence, and Analytics and IT teams to implement and optimize hardened data management tools and technologies ensuring alignment with business needs and scalability
• Collaborate cross-functionally within Revenue Operations to build a change review board or other advanced governance system to reduce friction between Field needs and data governance
• Create and maintain playbooks and documentation for completing repeatable tasks to ensure compliance with relative policies
• Identify and partner with owners of data sources in the CRM system to ensure accountability
• Work with stakeholders to address data-related issues, resolve conflicts, and ensure effective communication and change management

The application process

• Application Deadline: ~January 2027

Benefits

• Competitive pay: We offer a competitive total rewards package, where every employee is an owner of our stock.
• Take-what-you-need vacation: We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)
• Paid maternity & paternity leave: Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.
• Employee benefits: We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.
• Commuter program: We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members' commute to work via public transportation without the extra cost burden.
• Wellbeing: Global offerings that provide mental health, childcare and family forming support to our employees across our offices.