Senior Product Designer

Who you are

• 5+ years of product design experience shipping consumer-facing products at scale (mobile and web)
• Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
• Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)
• Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
• Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions
• Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality

What the job involves

• Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money
• The Coinbase One (CB1) pillar owns our membership product with 1M+ paid subscribers
• As a Senior Product Designer on the Financial Services & Loyalty team within the Consumer & Business group, you'll own the Coinbase One (CB1) member experience, shape the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn
• Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web
• Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers
• Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
• Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
• Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
• Contribute to design crits, peer reviews, and team culture as a senior IC