Senior Product Executive

Key Responsibilities

• Assist in managing the complete lifecycle of pharmaceutical products from concept to market launch.
• Conduct market research to identify customer needs, prescribing trends, and business opportunities.
• Support the development and execution of product marketing strategies aligned with organizational goals.
• Analyze competitor activities, market trends, and customer feedback to recommend strategic improvements.
• Coordinate with R&D, Medical, Regulatory Affairs, Manufacturing, Supply Chain, Sales, and Marketing teams for product development and launch.
• Develop promotional materials, including visual aids, product literature, presentations, digital campaigns, and training content.
• Organize product launches, CMEs, conferences, and promotional campaigns.
• Monitor product performance using KPIs, sales reports, and market share analysis.
• Gather and prioritize customer and field force feedback to improve product positioning and customer satisfaction.
• Ensure promotional activities comply with applicable pharmaceutical regulations and company policies.
• Provide product training and scientific support to the sales team.
• Prepare monthly marketing reports, sales analysis, product forecasts, and business reviews.
• Support budget planning and effective utilization of marketing resources.
• Travel extensively for field visits, customer meetings, conferences, and sales support activities.

Educational Qualification

• B.Pharm / M.Pharm / Life Sciences
• MBA (Marketing) is preferred.

Experience

• 2-4 years of experience in Pharmaceutical Product Management or Marketing.
• Fresh MBA (Marketing) candidates with a pharmacy background may also be considered.

Required Skills

• Strong analytical and market research skills.
• Excellent communication and presentation abilities.
• Knowledge of pharmaceutical marketing principles.
• Understanding of pharmaceutical regulations and compliance.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Strong organizational and project management skills.
• Ability to work collaboratively with cross-functional teams.
• Good problem-solving and decision-making capabilities.