Senior Product Manager-Data Monetization

Senior Product Manager / Product Manager Data Monetization

Location: Noida
Experience: 4-8 years
Function: Product Management

About the Role

IndiaMART has one of India's largest B2B intent and business datasets, comprising 25+ crore registered users, verified businesses, GST-verified companies, buyer intent signals, product demand trends, and category-level insights across thousands of industries.

We are looking for a Product Manager / Senior Product Manager who will build and scale new data monetization businesses on top of this unique asset. This is a 01 role requiring someone who enjoys solving ambiguous problems, working with data, and creating new revenue streams.

The role spans multiple monetization opportunities including:

Audience Monetization (existing business)

Data Licensing & Data Partnerships

AI/LLM Training Data Monetization

Market Intelligence & Insights products

Data APIs and Enterprise Data Products

New monetization opportunities yet to be explored

You will work closely with Business, Legal, Data Science, Engineering, Sales and external partners to build scalable businesses while ensuring privacy, compliance and responsible data usage.

What You'll Do

Own the Data Monetization Charter

Build the product roadmap for IndiaMART's data monetization initiatives.

Identify new monetization opportunities using IndiaMART's buyer, seller and intent datasets.

Evaluate business potential, TAM, competitive landscape and revenue opportunity.

Launch New Revenue Streams

Drive initiatives such as:

Audience targeting products for advertisers and media agencies

Data licensing partnerships

AI/LLM training datasets

Enterprise data products

Category and market intelligence reports

APIs for external businesses

Strategic partnerships with AdTech, MarTech and AI companies

Product Discovery

Speak with enterprise customers, agencies and technology partners.

Understand market needs and convert them into product opportunities.

Validate hypotheses through pilots and experiments.

Build Products End-to-End

Write PRDs and business cases.

Prioritize roadmap.

Work with Engineering and Data Science to launch products.

Define pricing, packaging and GTM along with Business teams.

Drive Commercial Success

Define success metrics.

Track revenue, adoption and partner performance.

Optimize monetization through experimentation.

Ensure Responsible Data Usage

Work with Legal, Security and Compliance teams.

Ensure privacy-first product design.

Define governance for external data sharing.

What We're Looking For

Experience

4-8 years in Product Management

Experience building B2B products or platforms

Experience working with data-intensive products is highly preferred

Strong Analytical Skills

You should enjoy working with numbers.

Expected capabilities include:

SQL

Excel / Sheets

Business analysis

Metrics-driven decision making

Building financial models

Opportunity sizing

Product Skills

Product discovery

Customer interviews

Roadmap planning

Experimentation

Product analytics

Pricing

Nice to Have

Experience in one or more of the following:

AdTech

MarTech

Data products

APIs

AI/ML products

SaaS

Marketplaces

Analytics platforms

Data clean rooms

Enterprise partnerships

Success Metrics

Within the first 12 months, you will be expected to:

Launch multiple new monetization initiatives

Build scalable partner ecosystem

Deliver measurable revenue impact

Improve adoption of existing audience monetization products

Create repeatable monetization frameworks for future opportunities

Ideal Candidate

You are someone who:

Loves solving 01 problems

Is highly analytical and comfortable with large datasets

Thinks commercially and understands business models

Can balance customer value with revenue generation

Communicates well with business and technical stakeholders

Is curious about AI, data ecosystems and emerging monetization models

Why This Role Is Exciting

IndiaMART's platform contains one of India's richest B2B datasets, including verified businesses, buyer intent, transaction signals, industry demand trends, geographic intelligence, and business profiles across thousands of categories.

This role provides a unique opportunity to build entirely new businesses on top of these assets and shape India's leading B2B data monetization platform.