Senior Product Manager (Growth)

• At Relay, product management is about outcomes, not outputs
• We start with real customer problems and build solutions that move the needle for SMBs, and for our business
• Our team pairs long-term vision with rapid iteration
• We believe that trust is a product feature, and that usability, reliability, and polish aren’t afterthoughts, they’re core to how we earn the confidence of business owners
• As Senior Product Manager, Growth (Activation), you own that crossing
• You’ll own the journey from first login to funded, transacting, habitual use of Relay — and the systems, experiments, and in-product moments that get customers there faster and in greater numbers
• This is a metrics-owning role: you’ll be accountable for activation rate, time-to-first-deposit, and depth of product adoption in the first 90 days, and for the revenue those unlock
• In your first year, you might:
• Rebuild the post-signup experience so a new owner reaches their first funded transaction in days, not weeks
• Diagnose where and why customers drop between account approval, funding, and first payment, then ship the sequenced interventions that close those gaps
• Stand up the experimentation and lifecycle infrastructure that lets Relay run activation tests continuously rather than one-off
• Drive adoption of the products that make Relay sticky (multiple accounts, cards, bill pay, accounting integrations) by getting them in front of the right owner at the right moment
• Partner with Risk and Operations so that friction we add for good reasons (KYC, fraud controls) costs us as few good customers as possible
• Build the narrative and roadmap that aligns leadership, Marketing, and CX around a shared definition of an activated customer
• Own activation end-to-end: define the vision, set the roadmap, and deliver measurable improvements to how quickly and completely SMBs start running their money through Relay
• Treat activation like a business: define the activation metric that actually predicts retention and revenue, instrument it, monitor it, and make decisions rooted in data and customer insight
• Run a real experiment engine: form hypotheses, design tests, read results honestly, and kill what doesn’t work, while knowing when a problem calls for a rebuild rather than an A/B test
• Ship high-quality product from ideation to launch: partner closely with design and engineering as part of a leadership trifecta, raising the bar for usability, craft, and polish. Onboarding copy and empty states are your job, not someone else’s
• Work across the whole first-run surface: in-product experiences, lifecycle messaging, and the handoffs between Marketing, Sales, and CX that make or break a new customer’s first month
• Stay deeply connected to SMB customers: watch real owners set up their accounts, understand what makes them hesitate to move their money, and design for the trust that earns
• Build and tell the story: create clear narratives that inspire leadership and cross-functional partners, even in ambiguous situations
• Champion product culture at Relay: bring curiosity, ownership, and a high bar for quality that elevates the product team as a whole

Benefits

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
• Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
• Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
• Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
• Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
• Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
• Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
• Award-winning workplace: As a winner of CB Insights’ Fintech 100, Deloitte Canada’s Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.- Demonstrated success working cross-functionally with Sales, Marketing, and Customer Experience teams to ensure effective launches and adoption
• Strong data competency: you self-serve your metrics, write your own SQL, and can tell a real signal from a noisy test
• Direct experience with activation, onboarding, or early-lifecycle work in a product-led business
• At least five years of product management experience, with a track record of owning and materially moving a funnel or lifecycle metric
• A hands-on operator’s instinct. You’re as comfortable in the details of a UX flow or a lifecycle trigger as in a roadmap review
• Excellent storytelling and communication skills: you bring clarity and inspire conviction across engineering, design, and business stakeholders
• Fluent in experimentation. You know what your infrastructure can and can’t support, and you’re rigorous about what counts as a win
• Comfort working in ambiguous environments while bringing structure and clarity where needed
• Experience working closely with engineering and design as part of a leadership trifecta to deliver polished, high-quality experiences
• You’ve built lifecycle or CRM systems in partnership with a marketing team
• You’re familiar with risk/fraud tools or KYC/onboarding frameworks and how to optimize around them without weakening them
• You’ve joined a company at its early stages and seen it through scale
• You’ve worked on activation in fintech, where compliance, funding, and risk controls sit directly in the path of the customer journey- Stage 1: A 60-minute Google Meets video call with a member of our Talent team
• Stage 2: A 60-minute Product Deep Dive interview with the hiring manager
• Stage 3: A 1-hour case study panel interview - a take home case study assignment will form the basis of this discussion
• Stage 4: A 45-minute in-person interview with a member of our leadership team