Senior Product Manager - Petfood - Freelance/Fixed-term contract

Context

As part of the strengthening of our marketing team, we are looking for a Senior Product Manager / Marketing Manager (fixed-term contract or freelance) to lead the Petfood category in a high-stakes and fast-evolving environment. This role is designed for a professional capable of managing shifting priorities, making fast and pragmatic decisions, and driving hands-on execution with strong business impact. The ideal candidate combines strategic thinking, operational excellence, and agility, thriving in a transforming environment.

Missions

• Lead the development and performance of the Petfood category for SPECIFIC at Dechra, reporting to the Marketing Director

• Define business and marketing priorities in a dynamic and high-impact environment

• Identify growth drivers and lead 360° marketing plans across all target audiences

• Analyze performance, market dynamics, competition, and opportunities to drive category growth and identify innovation needs

• Own category performance (sales, margin, market share) and monitor KPIs to make fast, data-driven decisions

• Manage marketing budget and ensure efficient resource allocation

• Drive the execution of marketing initiatives on the ground with the field force and KAM teams

• Lead product launches, activations, campaigns, and commercial tools

• Coordinate internal and external stakeholders, including KOLs, healthcare professionals, and agencies

• Drive projects across France and Europe with speed, pragmatism, and autonomy

• Activate key marketing and digital levers: e-commerce, CRM, content, acquisition, media, trade marketing

• Monitor performance and continuously optimize ROI

• Deliver measurable business impact through data-driven approaches

• Work closely with sales, trade marketing, medical, digital, and international teams

• Act as a key and trusted stakeholder in a matrix environment

• Influence and align cross-functional teams without direct authority

• Contribute to structuring processes and ways of working in a developing organization

Tools & Environment

• Marketing budget management (A&P)

• 360° marketing plans and omnichannel activation

• Digital marketing levers including e-commerce, CRM, content, acquisition, media, trade marketing

• Coordination with KOLs, healthcare professionals, agencies

• Cross-functional collaboration in matrix organizations

• Projects across France and Europe

Master’s degree in Marketing / Business

Minimum 7 years of experience in marketing

Proven experience as Senior Product Manager / Brand Manager / Category Manager

Fluent English and French

Experience in animal health or human health is a plus

Ability to operate in ambiguity and fast-changing environments

Strong decision-making and execution capabilities

Solid understanding of digital levers and ROI management

High level of autonomy, entrepreneurial mindset, and pragmatic approach

Hands-on profile, able to execute as well as to lead