Senior Product Marketer

Job Summary

We are looking for a driven and resourceful Senior Marketing Growth Manager to join our growing team. This is a high-ownership role for someone who thrives in a build from-scratch environment - someone who is equally comfortable doing deep market research as they are crafting a sharp pitch and closing a deal. You will work closely with leadership across the full spectrum - from understanding the market to converting prospects into clients. If you enjoy figuring things out, moving fast, and seeing the direct impact of your work - this role is for you.

Responsibilities

• Conduct market research to understand the competitive landscape, industry trends, and customer needs.
• Identify and define Ideal Customer Profiles (ICPs) across product and service offerings.
• Map key decision-makers, buying triggers, and sales entry points within target segments.
• Develop clear, compelling value propositions and messaging frameworks for YuniQs products and services.
• Translate technical capabilities into market-facing narratives that resonate with target buyers.
• Build and maintain foundational GTM assets - website content, pitch decks, one pagers, and service collaterals.
• Design and execute GTM strategies for new offerings - from planning through launch.
• Plan and run marketing initiatives including campaigns, content, and channel activation across digital and offline touchpoints.
• Establish and grow YuniQs digital presence across relevant channels including website and LinkedIn.
• Drive marketing execution end-to-end, ensuring consistent messaging and timely delivery.
• Drive outbound efforts - prospecting, cold outreach, and lead generation across both product and service lines.
• Own the full sales cycle from first contact to closure.
• Build and manage a pipeline, track conversion metrics, and continuously refine the outreach approach.
• Build long-term relationships with clients, partners, and industry stakeholders.

What We're Looking For

• 1-4 years of experience in marketing, sales, or business development - ideally in a startup, consulting, or B2B environment
• Hands-on experience with ICP definition, market research, and building messaging from scratch
• Proven ability to both build (strategies, frameworks, assets) and execute (outreach, pitches, closures)
• Strong written and verbal communication - you can craft a sharp message and deliver it with confidence
• Self-starter who doesnt need a playbook to get started
• Exposure to healthcare, SaaS, or data-driven products is a plus - not mandatory
• Comfortable working in ambiguity and creating structure where none exists

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