Senior Product Marketer

Who you are

• 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base
• A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business. You already know what these buyers want, how they evaluate, and what makes them move
• An AI-native way of working. You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you’ve built
• A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins
• Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences
• Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals
• Strong project management skills and comfort working through compliance and approval processes
• A self-driven, collaborative mindset that thrives in dynamic environments
• Experience in product marketing for services (security, consulting, or professional services), not only software products
• Experience building web pages through a headless CMS such as Sanity
• Familiarity with blockchain technology and smart contract development
• Experience running beta, pilot, or design partner programs
• Experience with HubSpot or similar marketing automation tools

What the job involves

• As OpenZeppelin’s Senior Product Marketer for Financial Services, you will own how we position, launch, and sell our solutions to banks, asset managers, and financial market infrastructures. You will lead the go-to-market for new institutional solutions, from positioning through launch and adoption, and make sure Sales has what it needs to win. You will work AI-native by default: building the workflows, agents, and tools that let you research faster, create better content, and give Sales assets that adapt to every account instead of going stale
• Own positioning and messaging for our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona
• Lead product launches for new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption
• Enable Sales with AI-native assets: sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks
• Run AI-powered competitive and market intelligence by building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership
• Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters
• Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities
• Contribute to institutional content, including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently
• Create light social media content when valuable content or launches go live, in coordination with the wider Marketing team
• Close the loop with the product owners by bringing customer and market feedback into roadmap and packaging discussions
• Measure what matters by defining launch and adoption metrics and reporting on results

The application process

• Our interview process takes place on Zoom and tends to consist of the following stages:
• Recruiter Interview (30-45 min)
• Hiring Manager Interview (60 min)
• Team Interview (45 min)
• Leadership Interview (30 min)
• Paid, take-home work test (Lasting up to 10 days)
• Reference checks

Benefits

• Unlimited holidays 🏝
• Fully remote: your way of working 🌎
• Paid parental leave & benefits for primary or second caregiver 💙
• Team events: onboarding tour & company retreats in different locations around the world 😎
• Work from home office equipment stipend of up to $500 USD 🪑
• Monthly allowance for wellness activities 💪
• Coworking: access to a coworking space of your choice 👩‍💻
• Learning: technical training; spoken language lessons in any language of your choice (using Italki) 🗣
• Working with a global team in a fast-growing industry 🚀