Senior Program Manager (GTM)

• This role sits within GTM Operations and serves as the orchestration lead for go-to-market execution — coordinating product launches as well as broader GTM initiatives (pricing/packaging changes, segmentation or territory shifts, systems and process rollouts, market expansion plays)
• You own workback planning, cross-functional governance, and readiness processes that ensure every initiative — product or programmatic — lands cleanly with Sales, CS, and Marketing ready to execute
• You are the connective tissue between Product, Sales, Marketing, Enablement, Operations, and Customer Experience, ensuring coordinated execution and measurable adoption across a portfolio of GTM programs. Product launches will be a core and recurring part of this portfolio, so direct experience leading product release programs is essential
• Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs
• Define and enforce tiering standards (Tier-1 vs Tier-2) based on revenue impact and field readiness needs
• Run governance forums (launch councils, readiness reviews, go/no-go checkpoints)
• Manage Alpha/Beta lifecycle in partnership with CS and Product for launch-specific initiatives
• Facilitate alignment across Sales, Marketing, Product, CS, and Operations on scope, timing, and ownership for each initiative
• Partner with Product Marketing and Competitive Intelligence to ensure messaging/positioning inputs are incorporated into launch plans
• Partner with GTM Enablement early in program design to co-build training, certification, and rollout plans
• Actively uses AI tools (e.g., ChatGPT, Copilot, Gemini) to accelerate program documentation, status reporting, and stakeholder communications
• Proactively identifies opportunities to apply AI to reduce manual program overhead and improve launch/program velocity
• Stays current on AI-enabled workflow tools relevant to GTM Ops and pilots new approaches where they create measurable efficiency gains
• Maintain the operational source of truth for launch/program assets (version control, access, lifecycle) — strong alignment and partnership with Enablement
• Standardize release communication templates, terminology, and status reporting across initiatives
• Build and maintain dashboards showing status of all active GTM programs (live, in beta, deprecated, upcoming)
• Own the single source of truth for the GTM program calendar across product and non-product initiatives

Benefits

• Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
• Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
• Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
• Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
• Vacation & Time Off - We know everyone’s needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
• Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance- Bachelor’s degree in Business, Marketing, Operations, or related field
• Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing
• Experience with content/enablement systems
• 7+ years in Program/Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS
• Proven track record leading end-to-end product release/launch programs — from readiness planning through GA and post-launch adoption tracking — is required, not just general program management experience
• Strong program/project management skills across concurrent, interdependent workstreams
• PMP or similar program management certification
• Experience in Sales Enablement or Revenue Operations
• Experience running GTM programs beyond product launches (e.g., pricing, territory, systems rollouts)
• Familiarity with GTM Tech/sales intelligence platforms