Senior Public Relations Executive

Key Responsibilities

• Develop and execute integrated PR strategies aligned with brand positioning, product lifecycle, and commercial objectives
• Build and maintain strong relationships with automotive media, industry journalists, influencers, and key stakeholders; lead media relations to secure high-impact coverage
• Plan and manage media engagements including press conferences, media test drives, vehicle launches, auto shows, and corporate events
• Create and distribute high-quality communication materials such as press releases, media kits, executive speeches, and product narratives
• Monitor and analyze media coverage, industry trends, and competitor activities; deliver actionable insights and PR performance reports
• Lead crisis communication and issue management, including product recalls, safety concerns, and regulatory matters; provide strategic counsel to internal stakeholders
• Collaborate closely with marketing, digital, and sales teams to ensure consistent messaging across all channels, including dealerships and online platforms
• Identify and drive opportunities for brand visibility through partnerships, sponsorships, industry events, and thought leadership initiatives
• Support launches of new vehicle models and emerging technologies (e.g., EVs, autonomous driving) with strong PR execution
• Coordinate with external agencies (PR, KOL, and content) to ensure seamless campaign delivery

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline
• Minimum 5 years of experience in public relations, corporate communications, or media relations, preferably within the automotive or mobility sector
• Demonstrated experience managing PR activities for vehicle launches, auto shows, or automotive campaigns is highly advantageous
• Strong network of automotive, business, and lifestyle media contacts at local and regional levels
• Excellent written and verbal communication skills in English; proficiency in additional languages is a plus
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Strong strategic thinking, problem-solving, and crisis management capabilities
• Self-driven, proactive, and capable of working independently as well as collaboratively within cross-functional teams

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified.