Senior Public Relations Executive

• Company: Red Communications

• Department: Account Team

• Report to: Senior Account Manager

• Experience Level: 3-5 years

• Objectives: Lead and execute PR campaigns, positively nurture & manage media relations, create high-impact PR tactics to drive brand & client objectives.

DAILY RESPONSIBILITIES

1. Client service & development:

• Act as the primary point of contact for clients, ensuring smooth communication and understanding of project requirements.
• Support in client meetings, preparing agendas, taking notes, and following up on action
• items.
• Maintain strong relationships with clients, ensuring their requirements & expectations
• are well met.
• Assist in identifying upsell and cross-sell opportunities to expand client engagements.

2. Strategy & Media Relations:

• Develop and execute PR strategies and tactics that align with campaign/client objectives.
• Sustainability maintain and expand relationships with journalists, editors, media houses, and influencers for long-term goals.
• Write and distribute press releases, media pitches, thought leadership articles, and opinion pieces.
• Secure earned media placements and monitor press coverage.
• Support in crisis communication planning and media response management.

3. Project Management & Execution:

• Work closely with internal teams (other PR team, Digital, Creative, Planning) to ensure timely & high-quality project delivery.
• Develop and manage project timelines, deliverables, and budget tracking.
• Coordinate with vendors, media, influencers, and third-party partners for campaign execution.
• Monitor project performance and troubleshoot issues proactively to keep projects on track.

4. Proposal & Reporting Support:

• Gather market research, industry trends, and competitor analysis to support strategic recommendations.
• Join brainstorming sessions to contribute PR ideas and food for thought for proposal development.
• Assist in the development of campaign proposals, presentations, and strategic documents in pitching new projects/clients
• Prepare monthly reports and campaign performance analysis for clients.

5. Financial & Payment Coordination:

• Support invoice issuance and payment tracking, ensuring timely client payments.
• Collaborate with finance and vendor teams to manage budgets and payments for suppliers.

REQUIREMENTS

6. Core Skills & Competencies:

• 3-5 years of experience in PR, social media, or Communications.
• Strong network with media contacts, journalists, and influencers.
• Excellent writing skills – ability to craft press releases, thought leadership content, and social media copy.
• In-depth understanding of social media trends, digital PR, and influencer marketing.
• Proficiency in PR tools (Cision, Meltwater, Brandwatch for example) & social media analytics tools.

7. Mindset & Work Approach

• Proactive and adaptable, capable of managing multiple clients & campaigns.
• Strong presentation and communication skills (both in Vietnamese & English), with confidence in client interactions.
• Strategic and data-driven approach to PR & social media planning.
• Ability to work independently and collaboratively across teams.

OPPPORTUNITY & BENEFITS

1. Opportunities:

• Work with top-tier clients in Pharmaceuticals, Healthcare, Wellness, FMCG, …
• Career development opportunities with clear career paths.
• Join training workshops in and out of the company/group.
• Experience diversified projects/clients/industries & develop project management skills comprehensively.

2. Benefits

• Allowance (Phone, Lunch)
• Full SHUI, Health Insurance
• Holiday bonus
• Yearly health check
• Company trip, team bonding & party
• Training
• Bonus