Senior Public Relations Officer

Worood, an international Hijab brand is hiring a Senior PR Specialist — Worood

Key Responsibilities

1. Content Strategy & Planning

• Develop a cohesive content strategy aligned with Worood’s brand identity, marketing goals, and seasonal campaigns.

• Plan and oversee monthly content calendars across all digital platforms.

• Ensure consistency in tone, messaging, and visual direction across channels.

• Collaborate closely with the marketing team to translate campaign objectives into strong content concepts.

2. Team Leadership & Management

• Lead, mentor, and empower the content team (copywriters, designers, media production team)

• Provide ongoing feedback, training, and support to enhance team skills and performance.

• Delegate tasks effectively and monitor workflow to ensure timely, high-quality output.

• Foster a collaborative, inclusive, and creative team environment.

3. Creative Direction

• Brainstorm and develop original ideas for storytelling, campaigns, social content, product highlights, and brand moments.

• Direct the creative process for photoshoots, reels, videos, and editorial content.

• Ensure all visuals and copy reflect the brand’s aesthetic, values, and emotional identity.

• Push for innovation in content formats, styles, and creative approaches.

4. Marketing Integration

• Partner with the marketing team to align content with performance goals, customer insights, and brand positioning.

• Analyze campaign performance and content results to refine future strategies.

• Ensure content supports sales initiatives, product launches, and engagement objectives.

• Maintain awareness of industry trends, competitor activations, and emerging content styles.

5. Quality Control & Optimization

• Review and approve all content before publishing to maintain quality standards.

• Optimize content for digital channels, including SEO, social algorithms, and platform best practices.

• Track content KPIs and generate insights-based recommendations.

6. Cross-Functional Collaboration

• Work with brand, product, and e-commerce teams to ensure content reflects product stories and customer needs.

• Align with PR, influencers, and partnerships to ensure unified messaging.

• Participate in campaign planning, brand events, and creative brainstorming sessions.

Required Qualifications & Skills

1. Educational & Professional Background

● Bachelor’s degree in Marketing, Mass Communication, Media, or a related field.

● 4–7 years of experience in content creation, marketing, or creative direction.

● Proven experience leading a creative or content team.

2. Core Skills

● Strong marketing foundation and understanding of digital marketing principles.

● Excellent leadership, communication, and team management skills.

● Creativity with the ability to conceptualize strong brand stories and visual ideas.

● Strong copywriting and content development abilities.

● Ability to analyze content performance and turn insights into improvements.

● High attention to detail in both visual and written content.