Senior Sales Associate

Floor Depot is looking for a motivated, confident and target-driven Online Sales Associate to join our growing sales team.

The primary responsibility of this role is to convert online enquiries and website-generated leads into completed sales, ensuring every potential customer receives a professional, personalised and efficient service.

The successful candidate will proactively engage with customers who have requested free flooring samples, submitted online enquiries, requested quotations or shown an interest in our products.

This is a proactive sales role, requiring excellent communication skills, strong product knowledge and the ability to confidently close sales while delivering an exceptional customer experience.

Key Responsibilities

1. Lead Management & Sales Conversion

● Contact customers who have ordered free samples through the Floor Depot website.

● Follow up on online enquiries, quotation requests and potential sales opportunities.

● Proactively contact customers via telephone, email and other approved communication channels.

● Identify customer requirements, budgets and purchasing timescales.

● Convert enquiries into confirmed orders by providing personalised advice and competitive quotations.

● Follow up on outstanding quotations and encourage customers to complete their purchases.

● Maintain regular communication with potential customers without being overly persistent.

2. Customer Service & Product Advice

● Provide expert guidance on Floor Depot’s flooring ranges, including laminate, SPC, LVT and real wood.

● Help customers select suitable flooring based on their requirements, preferences and budgets.

● Explain product specifications, benefits, installation requirements and delivery arrangements.

● Recommend suitable accessories, including underlay, beading, trims and other relevant products.

● Build customer confidence through professional, knowledgeable and friendly communication.

3. Sales Growth & Revenue Generation

● Work towards individual and departmental sales targets.

● Maximise conversion rates from website-generated leads.

● Identify opportunities to increase average order values through relevant additional product recommendations.

● Promote Floor Depot’s own-brand flooring ranges alongside other leading manufacturers.

● Communicate current promotions, special offers and pre-order opportunities.

● Help reduce the number of quotations and enquiries that do not result in a sale.

4. CRM & Lead Tracking

● Accurately record customer enquiries, quotations and sales activity within the company’s CRM system.

● Maintain an organised pipeline of new, active and outstanding sales opportunities.

● Schedule follow-up calls and ensure potential sales are not overlooked.

● Monitor the progress of enquiries from initial contact through to completed purchase.

● Provide regular updates on sales activity, conversion performance and customer feedback.

5. Teamwork & Business Development

● Work closely with the wider sales, marketing and customer service teams.

● Provide feedback on common customer objections and reasons for lost sales.

● Identify opportunities to improve the online customer journey and conversion process.

● Maintain an excellent understanding of Floor Depot’s product catalogue, stock availability and pricing.

● Represent the Floor Depot brand professionally at all times.

Skills & Experience Required

● Previous experience in sales, telesales, online sales or a customer-facing sales environment.

● Confident telephone manner with excellent verbal and written communication skills.

● Strong ability to build rapport and close sales.

● Self-motivated, organised and results-driven.

● Comfortable working towards sales targets and KPIs.

● Ability to handle objections and negotiate professionally.

● Good computer skills and experience using CRM systems.

● Flooring or home improvement industry experience is desirable but not essential, as product training will be provided.

What Success Looks Like

A successful Online Sales Associate will ensure that every qualified online lead is handled promptly, professionally and proactively.

They will build strong relationships with potential customers, confidently guide them through the purchasing process and maximise opportunities to convert enquiries into sales.

The ultimate objective is to increase Floor Depot’s online sales revenue by turning existing website traffic, sample requests and customer enquiries into completed orders.

Pay: £28,000.00-£35,000.00 per year

Benefits:

• Employee discount
• Free parking
• On-site parking
• Store discount

Work Location: In person