Senior Sales Development Representative

You will own the first half of our sales funnel: identifying the right accounts, reaching decision-makers with relevant messaging, qualifying genuine opportunities, and setting qualified meetings for the sales and solutioning team.

This is not a high-volume dialing or list-scraping role. Our approach is research-led and personalized, understanding which companies matter, why they may need us now, and how to approach them with relevance.

You'll work directly with the Founder and have the opportunity to help build and improve our outbound sales playbook.

What You'll Own:

Sourcing & Research

• Build and maintain target account lists based on our Ideal Customer Profile (ICP).
• Identify relevant decision-makers and business opportunities.
• Research accounts and identify buying triggers such as funding, leadership changes, hiring, technology shifts, digital transformation initiatives, and tenders.
• Develop a clear why them, why now approach before outreach.

Outbound Execution

• Run multi-channel outbound campaigns across LinkedIn, email, and phone.
• Own LinkedIn prospecting, engagement, and direct outreach.
• Re-engage existing CRM leads, dormant conversations, and closed-lost accounts.
• Create concise, personalized messaging that gets the attention of business and technology decision-makers.

Qualification & Meeting Generation

• Qualify prospects based on fit, need, authority, and timeline.
• Schedule qualified discovery calls and demos with relevant decision-makers.
• Own leads through to successfully held meetings, including follow-ups and rescheduling.
• Provide clear context and handoff notes to the sales/solutioning team.

CRM & Reporting

• Maintain accurate CRM records and activity.
• Track outreach, response rates, meetings, and pipeline generated.
• Maintain follow-up and nurture activities for prospects that are not immediately ready.

What You'll Be Measured On

• Qualified meetings held Primary KPI
• Outreach activity and reply rate
• Meeting booked-to-held ratio
• Qualified pipeline generated
• CRM accuracy and discipline

What We're Looking For

Required

• 2-5 years of experience in B2B Lead Generation, SDR, Inside Sales, or Business Development.
• Proven ability to generate leads and book meetings with senior decision-makers / CXOs through cold outreach.
• Strong written and verbal English communication skills.
• Hands-on experience with LinkedIn Sales Navigator or similar prospecting tools.
• Comfortable working with CRM systems and maintaining sales activity records.
• Strong research, follow-up, communication, and organisational skills.
• Genuine curiosity about business problems, not just sales targets.

Strongly Preferred

• Experience in IT Services, SaaS, Enterprise Software, AI, Data & Analytics, Cloud, BI, or Automation.
• Familiarity with tools such as Apollo, Lusha, ZoomInfo, Instantly, or equivalent.
• Ability to hold a credible business conversation around technology solutions and identify when to involve the solutioning team.
• Exposure to long sales cycles and multi-stakeholder B2B deals.

How You Work

• Persistent without being irritating; you understand that trust takes time.
• Organised: you can manage multiple accounts and follow-ups without losing track.
• Coachable and self-correcting: you use your numbers to improve your approach.
• Comfortable with ambiguity: you're willing to help build a function, not just follow a script.

What You Get

• Direct working relationship with the Founder.
• Opportunity to help build and shape our outbound sales function.
• Exposure to enterprise AI, data, cloud, analytics, and automation projects.
• Uncapped performance-linked incentives and additional incentives on sourced business.
• Clear growth path toward Account Executive / Sales Manager roles based on performance.

If you enjoy research, prospecting, business conversations, and turning cold accounts into genuine opportunities, we'd like to hear from you.