Senior Sales Development Representative

Senior Sales Development Representative (SDR) - B2B Lead Generation

Location: Remote

Type: Contract / Freelance (with ongoing work available)

About Us

YBO Agency is a fast-growing marketing and lead generation agency working with ambitious businesses across multiple sectors. We help our clients generate qualified opportunities through strategic outbound prospecting, appointment setting, marketing campaigns, and business development support.

We’re looking for an experienced Sales Development Representative (SDR) who knows how to open doors, start conversations with decision-makers, and generate qualified opportunities through proactive outbound outreach.

This is not a traditional call centre role. We are looking for someone who understands B2B sales, can engage senior decision-makers confidently, and is capable of representing both our agency and our clients professionally.

The Role

You will be responsible for generating qualified sales opportunities through outbound prospecting activities, primarily via cold calling, email outreach, LinkedIn engagement, and targeted lead generation campaigns.

You’ll be working across multiple industries and client accounts, adapting your messaging and approach to suit different audiences and business objectives.

In some cases, lead lists will be provided. In others, you’ll be expected to identify and build targeted prospect lists using industry-standard sales intelligence and prospecting tools.

Key Responsibilities

• Conduct high-volume outbound cold calling campaigns
• Generate qualified appointments and sales opportunities
• Engage with business owners, directors, C-suite executives, and key decision-makers
• Research target markets and identify ideal prospects
• Build and maintain prospect databases
• Execute multi-channel outreach campaigns (phone, email, LinkedIn)
• Manage outreach activity through CRM systems
• Accurately track activity, conversations, and pipeline progression
• Work closely with our internal team to refine messaging and campaign performance
• Represent both YBO Agency and our clients professionally at all times
• Develop and refine outreach messaging, call scripts, and value propositions based on each client’s business, target audience, and objectives
• Research and understand client offerings sufficiently to create compelling outreach approaches without requiring extensive direction
• Continuously test, adapt, and improve messaging based on prospect feedback and campaign performance
• Identify effective ways to communicate value propositions to different decision-maker personas and industries

Required Experience

• Minimum 2+ years’ experience in B2B cold calling, lead generation, or SDR roles
• Proven track record of generating qualified meetings and opportunities
• Experience selling into businesses rather than consumers
• Strong objection handling and relationship-building skills
• Ability to quickly understand different industries and value propositions
• Excellent verbal and written communication skills
• Ability to communicate professionally and confidently with international business owners, directors, and decision-makers
• Self-motivated and comfortable working remotely

Working Hours

• This role requires availability during standard UK business hours (9:00am – 5:00pm UK time, Monday to Friday)
• Candidates must be comfortable making outbound calls throughout the day to UK-based prospects and decision-makers
• Reliable internet connection and a professional working environment are essential

What We’re Looking For

The ideal candidate:

• Enjoys outbound prospecting and opening conversations
• Is tenacious and undeterred by rejection
• They are comfortable making high volume of cold calls daily
• Understands how to speak with senior decision-makers
• Can work independently with minimal supervision
• Takes ownership of results and consistently hits targets
• Is commercially minded and understands the fundamentals of B2B sales
• Can adapt quickly when working across different industries and client campaigns
• Can represent both YBO Agency and our clients professionally when speaking with UK businesses
• Possesses clear, articulate spoken English and strong business communication skills
• Can quickly understand a client’s business model, services, and target audience
• Is capable of creating their own outreach messaging, call structure, and sales pitch without relying on detailed scripts
• Has strong commercial awareness and can identify compelling reasons for prospects to engage
• Can think creatively and strategically when approaching new campaigns and markets
• Brings ideas and recommendations rather than simply following instructions

Bonus Points

• Previous agency experience
• Experience selling marketing services, digital services, IT services, SaaS, professional services, or business consultancy
• Experience building prospect lists from scratch
• Familiarity with AI-powered prospecting and sales tools

What Success Looks Like

• Consistent outbound activity
• High-quality conversations with decision-makers
• Qualified meetings booked for clients and internal campaigns
• Strong CRM hygiene and reporting
• Positive client feedback and campaign performance

Pay: R70,00 - R75,00 per hour

Work Location: Remote