Senior Sales Development Representative

ACEware Systems builds registration and management software for continuing-education, workforce, and community-education programs. We sell two products:

• Student Manager — our established platform (SM9), with ACEweb online registration, Report Wizard reporting, and optional FlexDesk hosting. https://aceware.com/products/student-manager-9
• CourseGet — our cloud SaaS platform for organizations that want a fully hosted, modern registration experience. https://www.courseget.com/

We're a small team where every hire shapes how we grow. ACEware has been owned and operated by its employees for the last 40 years and serve customers across the USA.

The role

We're hiring a Senior Sales Development Representative to build B2B SMB pipeline for Student Manager and CourseGet. You'll be the first conversation many colleges, universities, and training organizations have with ACEware.

This is a fully remote, full-time contract-to-hire role based in India, prospecting primarily into U.S. organizations in English. You'll report to management and work closely with Account Executives and the Support team. As the senior SDR, you'll also help shape our outbound playbook and mentor newer reps as the team grows.

Type: Full-time contract-to-hire; eligible to convert to employment after 9 months

Reports to: Executive team

Hours: U.S. business hours, aligned with Central Time (evening/night shift in IST)

Languages: Professional English (required)

What you'll do

• Research and prospect continuing-education, workforce-development, and community-education programs at colleges, universities, and training organizations.
• Run multi-channel outbound sequences (phone, email, LinkedIn, Apollo) and follow up on inbound leads from marketing.
• Qualify prospects on need, timeline, budget, and decision process, then book discovery meetings for Account Executives.
• Once an offer or proposal is out, own the follow-up: answer questions, coordinate next steps with stakeholders, and keep the deal moving through to a signed agreement.
• Learn how Student Manager and CourseGet differ, and route each prospect to the product that fits their needs.
• Develop outreach strategy and materials: design sequences, write and A/B test email copy, call scripts, and LinkedIn messaging, and refine them based on reply and meeting rates.
• Build target lists in Apollo, and keep Zoho CRM accurate and current: activities, lead status, notes, and next steps.
• Work with management on campaign messaging, event follow-up, and target account lists.
• Share what you hear from the market with leadership.

What you bring

• 3+ years in a B2B SMB SDR, BDR, or inside sales role, ideally selling software (SaaS) to U.S. customers.
• A track record of meeting or beating meeting-booked and pipeline targets.
• Professional, confident English, spoken and written, for cold calls and email with U.S. buyers.
• Comfort with high-volume outbound and the resilience to keep going after a no.
• Proven ability to build outreach strategies and write persuasive English copy: sequences, emails, and call scripts that you've tested and improved.
• Experience following deals past the first meeting: managing proposal follow-up, handling objections, and guiding prospects to a signed contract.
• Hands-on experience with a CRM (Zoho CRM preferred; Salesforce or HubSpot also fine) and a sales engagement platform such as Apollo.
• Strong organization and self-direction in a remote setting.

Nice to have

• Experience selling to higher education, continuing education, or public-sector organizations.
• Familiarity with student registration, learning management, or enrollment software.
• Daily experience with both Zoho CRM and Apollo.
• Prior experience mentoring or onboarding other SDRs.

How we measure success

You'll be measured on qualified meetings and pipeline, not activity alone. The target is 5 booked meetings per month while ramping, then 12 per month and 2 new signed customers per month at full ramp.

Timeframe

What success looks like

First 30 days - Know our market, both products, and our CRM; start outbound sequences

First 60 days - Booking qualified meetings at a ramping target of 5 per month

First 90 days - At full quota of 12 qualified meetings and 2 new signed customers per month; contributing to playbook updates

Ongoing - Meetings booked, meeting-to-opportunity conversion, pipeline sourced, offer-to-signature close rate, clean handoffs to Account Management and Implementation, and CRM accuracy

Compensation and benefits

• Variable commission tied to qualified meetings and pipeline

This role starts as a 9-month contract, with the opportunity to convert to full employment based on performance.

Job Type: Contract
Contract length: 9 months

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Benefits:

• Work from home

Experience:

• SaaS sales: 3 years (Required)

Language:

• English (Required)

Work Location: Remote