Senior Sales Executive

Job Title: Sales Executive / Senior Sales Executive HoReCa (Specialty Coffee)

Location: Mumbai, New Delhi, Hyderabad, Bengaluru, Bhubaneswar, Pune, Ahmedabad, Chennai
Experience: 2-5 Years
Department: Sales
Industry: Specialty Coffee / Premium Food & Beverage

About the Role

We are looking for dynamic and result-oriented Sales Professionals to drive B2B HoReCa sales for a specialty coffee portfolio. The role involves developing relationships with premium cafs, restaurants, hotels, and hospitality partners, acquiring new accounts, growing existing business, and achieving sales targets. Candidates with experience in gifting sales and handling premium clientele will have an added advantage.

Key Responsibilities

HoReCa Sales & Business Development

• Identify and onboard new hotels, restaurants, cafs, and hospitality clients.
• Develop and grow B2B sales of specialty coffee products.
• Identify new business opportunities across premium cafs, fine-dining restaurants, boutique hotels, and corporate accounts.
• Build and maintain strong relationships with existing premium clients.
• Drive repeat business and increase sales from existing accounts.
• Collaborate with caf partners to promote retail packs and increase product off-take.

Client Engagement & Sales Execution

• Conduct product presentations, sampling sessions, and client meetings.
• Understand customer requirements and recommend suitable products.
• Negotiate commercial terms and close sales opportunities.
• Identify upselling and cross-selling opportunities.
• Maintain regular follow-ups with prospects and existing customers.

Market & Account Management

• Monitor market trends, competitor activities, and customer preferences.
• Develop a strong understanding of local HoReCa markets.
• Maintain accurate records of client interactions, opportunities, and sales activities.
• Work towards achieving monthly and quarterly sales targets.

Cross-Functional Coordination

• Coordinate with Operations, Marketing, Supply Chain, and other internal teams for smooth order fulfillment.
• Ensure timely resolution of customer and order-related issues.
• Support gifting and corporate sales initiatives, particularly during festive and seasonal periods.

Desired Candidate Profile

Educational Qualification

• Bachelor's Degree in any discipline preferred.

Experience

• 2-5 years of experience in HoReCa, B2B Sales, FMCG, Food & Beverage, Hospitality, or related industries.
• Experience in specialty coffee sales will be an added advantage.
• Strong network among cafs, restaurants, hotels, and hospitality businesses is preferred.

Required Skills

• Strong B2B sales and business development skills.
• Excellent communication, negotiation, and relationship management abilities.
• Strong client acquisition and account management skills.
• Ability to achieve sales targets and manage a sales pipeline
• Good presentation and product demonstration skills.
• Ability to upsell and cross-sell products.
• Self-driven, proactive, and target-oriented approach.
• Willingness to travel locally for client meetings and business development.

Preferred Skills

• Knowledge or passion for specialty coffee
• Experience handling premium or luxury clientele.
• Experience in gifting or corporate sales.
• Understanding of caf operations and HoReCa business dynamics.
• Existing network of premium cafs, restaurants, hotels, or hospitality groups.