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Senior Sales Executive

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Onsite

Senior Sales Executive

Fulham Football Club

Senior Sales Executive

Skills

CRM

1 month ago

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Important information


Contract type:

Permanent

Location:

London, UK

Work mode:

Onsite

Published on:

29 September 2026

What they need


The Senior Sales Executive, Hospitality is responsible for delivering premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, working with some of the Club’s warmest and most valuable audiences, including inbound enquiries, previous buyers and existing relationships.

You’ll operate as a trusted, high-performing seller, leading consultative, value-led sales conversations that convert interest into repeat matchday visits and longer-term seasonal commitments, while supporting the development of Sales Executives through informal mentoring and best practice.

This is a senior individual contributor role, requiring confidence handling high-value enquiries, guiding buying decisions across different usage types, and positively influencing team standards and performance.

Job Responsibilities

Responsibilities include but are not limited to:

  • Deliver premium hospitality sales: Convert inbound enquiries, warm leads and previous buyers into confirmed matchday bookings and seasonal hospitality memberships.
  • Own personal revenue performance: Deliver against an individual sales target across both matchday and seasonal products, maintaining strong sales pace and conversion.
  • Own complex and high-value opportunities: Take responsibility for higher-value, more complex or at-risk deals, ensuring clear progression, pricing confidence and timely closure.
  • Provide day-to-day coaching and escalation: Act as a coaching and escalation point for Sales Executives, supporting live opportunities, objection handling and deal strategy.
  • Lead by example: Demonstrate consistently high standards of preparation, follow-up, CRM discipline and client care, reinforcing premium sales standards.
  • Support onboarding and development: Accelerate the effectiveness of Sales Executives through shadowing, live feedback and best-practice guidance.
  • Ensure opportunity progression: Maintain clear next steps, timelines and accountability across all opportunities, intervening directly where momentum stalls.
  • Maintain pipeline quality: Ensure opportunities are accurately qualified, staged and updated to support reliable forecasting.
  • Reduce opportunity leakage and slippage: Proactively identify and address stalled, at-risk or underperforming opportunities.
  • Work closely with the Sales Manager, Hospitality & Sales Lead, Hospitality: Deliver agreed priorities, campaigns and focus areas, escalating only where appropriate.
  • Collaborate cross-functionally: Work with Marketing and CRM teams to execute fixture-led campaigns and targeted outreach activity.
  • Ensure clean handovers: Pass complete and accurate information into Account Management and Operations teams to support strong onboarding and delivery.

Job Requirements

The Senior Sales Executive, Hospitality must have:

  • Proven experience in a sales or revenue-generating role, ideally within hospitality, premium services or live events
  • Strong consultative selling skills, with confidence handling high-value or complex enquiries
  • Experience managing a personal sales pipeline, including follow-up, qualification and closing
  • The credibility to mentor and support Sales Executives through example and informal coaching
  • Clear, professional communication skills across phone, email and in-person interactions
  • Strong organisation and attention to detail
  • Confidence using CRM systems to manage opportunities (MS Dynamics or similar desirable)
  • A calm, professional approach in live environments
  • A client-first mindset and commitment to premium standards
  • Availability to work evenings and weekends

Closing Date

We expect to close applications on 12th October, but if we receive a high level of interest, we may close the vacancy sooner. To avoid disappointment, please submit your application at the earliest opportunity.

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