Senior Sales Operations Manager

【Responsibilities】

1. Drive Germany sales operational readiness, translating commercial objectives into clear sales plans, operational requirements, milestones and priorities across direct and partner sales channels.
2. Support sales planning, target setting and forecasting, developing robust forecasts, translating business objectives into actionable targets and providing ongoing visibility of performance against plan.
3. Own the sales operating rhythm and performance management, establishing effective sales reviews, KPI tracking and action management across the customer funnel to drive accountability and continuous improvement.
4. Drive CRM effectiveness and sales process execution, ensuring strong lead and pipeline management, data quality, follow-up discipline and consistent adoption of sales processes across the organization.
5. Develop and coordinate sales programmes and commercial initiatives, supporting customer acquisition, conversion and sales performance through structured planning, execution and measurement.
6. Strengthen field sales effectiveness and capability, ensuring Regional Sales Managers, retail and partner teams have the tools, insights, processes and operational support required to perform effectively and consistently.
7. Translate data and business insights into action, identifying trends, performance gaps and opportunities and working with sales leadership and field teams to develop targeted interventions.
8. Build scalable sales operations and ways of working, coordinating across Sales, Marketing, Retail Excellence, Partner Operations, Digital, Finance and other functions to remove operational barriers and continuously improve sales effectiveness.

【Requirements】

1. Proven experience in sales operations, sales planning or commercial operations, ideally within automotive, retail, technology or another complex multi-channel business.
2. Strong track record supporting sales planning, target setting, forecasting and performance management, with experience translating commercial objectives into effective sales execution.
3. Experience developing and implementing sales processes, operating rhythms and performance frameworks that improve consistency, accountability and sales effectiveness.
4. Strong understanding of CRM, lead and pipeline management, with experience driving process adoption, data quality and effective use of sales tools across field teams.
5. Strong commercial and analytical capability, with the ability to interpret performance data, identify opportunities and gaps, and translate insights into practical actions.
6. Excellent stakeholder management and communication skills, with experience working across sales leadership, field teams and cross-functional stakeholders to drive alignment and execution.
7. Highly organized, proactive and execution-focused, with strong problem-solving capabilities and the ability to build structure, improve ways of working and manage multiple priorities in a fast-paced, evolving environment.

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