Senior Sales Representative

Senior Sales Representative – Laser Cutting & Automation

Location: Germany-based, preferably within or close to the assigned sales territory. Regular travel across Eastern Germany and to the company site in Neuenstein will be required.

Coverage Area: Eastern Germany / Neue Bundesländer

Reporting to: Sales Manager, Xteg GmbH

Benefits

• Company car: Company car provided. Private use is permitted in accordance with the company car policy.
• Variable bonus plan: Commission based on machine sales. Further details will be discussed during the recruitment process.

Company Overview

Our company is an international player in the field of high-power fiber laser cutting systems, tube laser machines, and industrial automation solutions.

To support the growth of our German organization, we are looking for an experienced and entrepreneurial sales professional with a strong background in laser cutting, sheet metal machinery, machine tools, or closely related automation solutions.

The ideal candidate comes from the medium to high-end segment of the machine tool or sheet metal processing equipment market and combines strong commercial capabilities with solid technical understanding of laser processing technologies and industrial production environments.

Mission

The Senior Sales Representative will be responsible for developing sales opportunities and strengthening the company’s presence in Eastern Germany.

The role requires a sales professional with proven experience in laser cutting, sheet metal processing machinery, machine tools, or directly related automation solutions. The candidate must be able to independently manage customer relationships, understand metal processing and sheet metal production processes, and technically explain the advantages of modern fiber laser cutting and tube cutting technologies compared with previous-generation systems, such as CO₂ laser technology, and competing solutions currently available on the market.

The successful candidate will contribute to positioning the company as a reliable and technologically advanced partner capable of combining competitive technology, high productivity, and strong local customer support.

Job Duties & Responsibilities

• Develop and manage sales activities for fiber laser cutting machines, tube laser cutting systems, and industrial automation solutions for sheet metal processing.
• Build and maintain long-term relationships with sheet metal manufacturers, metal processing companies, subcontractors, and industrial groups.
• Identify new business opportunities through direct sales activities, existing customer contacts, agents, and industry networks within the sheet metal and machine tool market.
• Conduct technical-commercial presentations and explain machine performance, productivity, ROI, and process advantages.
• Support customers in evaluating the transition from older technologies, including CO₂ laser systems, to modern fiber laser solutions.
• Analyze customer production requirements and recommend the most suitable technical configuration.
• Collaborate with application engineers and after-sales teams during demonstrations, quotations, installations, and follow-up activities.
• Prepare commercial offers and negotiate contracts in coordination with management.
• Participate in trade fairs, open houses, customer demonstrations, and industry events.
• Provide regular sales forecasting and reporting to the German sales management and international headquarters.
• Complete other related tasks assigned by supervisors.

Education & Experience Requirements

• Minimum 5–10 years of experience in the laser cutting or sheet metal machinery industry.
• Proven experience selling fiber laser cutting machines, tube laser systems, and industrial automation solutions.
• Strong understanding of laser processing technologies and manufacturing workflows.
• Ability to technically compare different machine architectures and technologies.
• Existing network of customers and industry contacts in Eastern Germany.
• Proven capability to work independently and manage complex sales cycles.
• Experience operating within medium-high market positioning is highly appreciated.
• Strong negotiation and communication skills.
• Availability for frequent travel within Germany.

Skills & Abilities

• Excellent technical-commercial communication skills.
• Ability to discuss productivity, cutting quality, automation benefits, operating costs, ROI, and process optimization.
• Strong ability to understand customer needs and translate them into suitable technical and commercial solutions.
• Familiarity with CRM systems, Microsoft Office tools, and structured sales reporting.
• Good understanding of industrial production environments, especially sheet metal and laser cutting applications.
• Fluent German and good professional English are mandatory.
• Ability to interact with international headquarters and European subsidiaries in English.
• Self-motivated, goal-oriented, and capable of working independently.

What we offer

• A strategic sales role with high autonomy in a growing German organization.
• Competitive machine portfolio covering fiber laser cutting, tube laser cutting, and automation.
• Direct access to technical, application, and after-sales support teams.
• Opportunity to develop a key territory with strong market potential.
• Company car with private use.
• Performance-based commission plan.