Senior Sales Representative

About the role

We are looking for an experienced and proactive Senior Sales Representative to focus primarily on new business development and customer acquisition within Penang or Kuala Lumpur/Klang Valley. This is primarily a new-business hunting role rather than an account servicing position. The candidate is expected to actively develop new customers, generate RFQs and convert opportunities into actual business.

Key responsibilities

• Hunt and develop new B2B customers and business opportunities
• Conduct cold calling, prospecting and lead generation
• Arrange and attend customer meetings and site visits
• Present company capabilities, products and services to potential customers
• Generate new RFQs and follow up closely on quotations and projects until order conversion
• Build relationships with key decision-makers, purchasers and engineering teams
• Maintain and develop a strong sales pipeline
• Provide regular updates on customer visits, RFQs and project status
• Coordinate with internal teams on customer requirements and project follow-up
• Support local and overseas exhibitions, trade shows and customer visits when required

About you

• Minimum 3–5 years of B2B sales/business development experience
• Experience in manufacturing, precision engineering, semiconductor, electronics or related industries is preferred
• Strong sales hunting and new customer development experience
• Comfortable with cold calling and approaching new customers
• Confident in customer meetings, presentations and negotiations
• Self-motivated, independent and target-driven
• Possess own transport and willing to travel regularly for customer visits
• Willing to travel overseas when required
• Good communication skills in English and Bahasa Malaysia; Mandarin is an advantage