(Senior) Segment Manager (Business Banking)

Responsibilities

· Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities

· Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads, content  partnerships

· Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UXUI design, UAT to staff training and market launch plan

· Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate

· Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions

· Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets

· Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work

Requirements

· University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred

· Proven experience in digital project management, digital marketing and digital commercialization

· Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage

· Excellent communication, influencing and presentation capability

· Strong analytical, problem solving and decision-making skills, with great sense of ownership and responsibility to the assigned task.

· Proficiency in spoken and written English and Chinese. Mandarin would be an advantage

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here.